Communication Design
Rome
ITA
First Level Academic Diploma in Communication Design
Language
Italian
Start date
October 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA / ECTS
Course Coordination
Andrea Lamberti Zanardi
The Bachelor of Arts in Communication Design at IED Roma is based on a project model that simulates the processes of leading national and international communication agencies.
Minor specialisations are structured into two pathways: Communication Management + Events & PR and Copywriting & Content Design + Art Direction.
The course is embedded in a consolidated network of collaborations with professional and institutional organisations active in Rome. Training activities are closely linked to city events and initiatives thanks to partnerships with local institutions and associations, offering students concrete opportunities for field experimentation.
Structure and content:
The IED programme spans three years, integrating design with cultural knowledge, dialogue with professionals, technical skill development, and the use of innovative tools.
Year One: Provides a solid cultural and methodological foundation for understanding the world of communication. Students learn to build projects starting from the fundamentals of graphics, art direction, copywriting, and advertising techniques. Tools for market analysis, target definition, and insight studies are introduced, alongside methods for managing key communication objectives. Training in essential software such as Photoshop, Illustrator, and InDesign is complemented by theoretical courses in contemporary art history, media history and theory, and art semiotics, enriching visual culture and critical thinking
Year Two: Students choose between a strategic or creative specialisation.
- Strategic: Focuses on brand positioning, event planning and management, and sector analysis. Students work with advanced tools such as ChatGPT and Midjourney, and methodologies including SWOT analysis, laddering, and copy strategy. Skills in media planning, content marketing, and social media engagement are developed.
- Creative: Enhances conceptual and executional abilities. Students refine copywriting and art direction techniques across different media, work on brand identity and digital interfaces, and learn Adobe After Effects, DaVinci Resolve, while improving presentation skills with PowerPoint.
Year Three: Dedicated to professional simulation and the design of integrated, multi-channel communication campaigns.
- Strategic: Students perfect managerial, relational, and negotiation skills, deepening client management, budgeting, and project presentation – including pitches to potential investors. Advanced media strategies and data analysis are combined with the study of new digital marketing trends.
- Creative: Students strengthen mastery of visual languages for advertising, brand design, and integrated communication, with a focus on innovation in formats, unconventional communication, storytelling, and the use of AI in creativity. Copywriting techniques and presentation skills are refined, preparing students to face clients and juries in real, competitive contexts.
In both pathways, students build their professional portfolios and participate in international competitions.
The thesis project represents the synthesis of the three-year programme and is designed to simulate real professional practice. Theses are developed in groups, often interdisciplinary, based on real briefs provided by companies or partner organisations. The aim is to build an integrated strategy and campaign, which may include an editorial plan, an event, a social campaign, video, print, or radio.
Faculty
Course Coordinator
Andrea Lamberti Zanardi
Lorenzo Terragna
Founder and Creative Director of The Teachers
Valentina Ciarallo
Art historian and curator
Eleonora Pannunzi
Sergio Alberini
Video Editor & Colorist
Massimiliano Traschitti
Creative Director
Alice Berardi - Martina Ricca
Founder of mea design agency
Simone Macciocchi Salerni
Diego Savalli
Stefano Pedretti
Carolina Cenci
Massimo Romano
Francesco Mancuso
Marketing Manager
Luca Bernasconi
Andrea Natella
Advertiser, Sociologist, Activist, and Communication Consultant
Gaetano Di Mambro
Claudia Primangeli
Roberto Ranucci
Digital Advertising Manager
Alessandro Reali
Giuseppe Colella
Massimo Palermo
Event Executive Producer
Valeria Montebello
Luca La Torre
Elena Carrozza
Andrea Colamedici
Philosopher, Writer, and Publisher
Maura Gancitano
Philosopher and Writer
Francesco Lapo Ceccherelli
Valentina Moccia
Costanza Meli
Stefano Solarino
Antonio De Falco
Designer and Art Director
Carolina Venosi
CEO&Founder of Rome is More
Stefano Virgilio Cipressi
Filmmaker
Gregory Jason Rossi
Producer
Enrico De Santis
Copywriter
Inside the labs
+3
COMPUTER LABS
Projects
What people say
“The thesis project is the moment when students bring together all the skills acquired during the three-year programme and engage with a real client.”
Raffaele Di Staso, International PR Manager at WeRoad, and Lorenzo Terragna discuss the thesis project involving students from the Bachelor of Arts in Communication Design at IED Roma and IED Milano. WeRoad’s brief challenged them to rethink the brand’s communication in order to engage an over-50 audience and broaden its target market. The students worked through every stage of the project, from strategic research and positioning to concept development and art direction. Their proposals took the form of integrated campaigns developed across different touchpoints and ultimately presented to WeRoad.
Head of Communication School - IED Roma
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