Academic year


The creativity of illustrator Lucrezia Lamberti was selected by the brand as the best project.

IED Roma designs and creates, for Imperial Brands, a collection of Rizla+ lighters inspired by and dedicated to Gen Z, available on the market in limited edition starting from the upcoming winter. A partnership to bring to life a contemporary design collection. RIZLA+ Urban Slang, this is the name of Lamberti's work, will be available on the market starting from the next winter. The concept is expressed through three iconographic series: 'The Musician,' 'The Skater,' and 'The Surfer,' representing the different lifestyle contexts closely connected to the Rizla+ universe.