February 12, 2019
TOMO, the friendly mobility tool for 2025
Another world premiere for Istituto Europeo di Design which returns to the Geneva International Motor Show to present Tomo, the electric concept car created in partnership with Honda Design. Tomo is the Thesis Project produced by the 13 students of the two-year Master in Transportation Design at IED Torino, a venue of the network that attracts young people from all over the world and educates them to become the designers of the future.
Just like in an automotive design centre, the Japanese company asked students to work on a brief, Honda next “fun” driving, with the aim of designing what they think should be the ideal means of transport for young people in the next six years. Months of planning and extensive research on key values like friendship, driving fun and respect for the environment led to the creation of Tomo, an electric concept car halfway between a smart device and a mobility tool that combines the needs of free time leisure outside the city with the demands of working in an urban setting. A vehicle of this type, designed to be a faithful companion of its user and able to adapt to his or her wishes and needs could only be called Tomo – friend in Japanese – to underscore the image of a vehicle that contains everything that the user needs in everyday life, inside and outside of the city.
Honda selected the design of Ricardo Alejandro Campos Ortega (Mexico) for the main concept idea exterior, and the work of Rudraksh Banerjie (India) as main concept idea interior, which were both then further developed together with the other students of the Master in Transportation Design for the 2017/18 academic year: Tanmay Madhukar Chavan (India), Michele Corneliani (Italy), Shobhanjit Das (India), Alexander Marcel Fröse (Germany), Xiaole Ge (China), Ramón Emmanuel Hernández Cortés (Mexico), Tianchen Huang (China), Sameer Aminullah Khan (India), Saketh Nalla (India), Jay Shrikant Nibandhe (India), Yu-Jie Wang (Taiwan).
The Master in Transportation Design of IED Torino is coordinated by Alessandro Cipolli with the collaboration of Davide Tealdi, IED lecturer, and under the supervision of Luca Borgogno, Design Director Automobili Pininfarina, IED Transportation Coordinator.
Tomo was built by EDAG Italia
Technical sponsors: AM Costruzione Modelli, Clinic Car Italia, Freeland.car Srl, OZ Racing, Pirelli
CLICK HERE for more information about Honda Tomo and all the IED Transportation Design Courses