Language

Italian

Start date

November 2022

Frequency

Part-time

Fruition

On campus

Duration

7 Months

Price

2.200 €

The Visual Merchandising course has as primary aim the refinement of knowledge about the principles underlying a quality sales service

The Visual Merchandising course has as primary aim the refinement of knowledge about the principles underlying a quality sales service, focusing on the positioning of products in the windows and spaces of a store.

At the end of the course, the professional will be able to work within companies of the fashion system, the textile / accessories sector and in general throughout the retail channel or as a freelance. The course is held by experts in the sector and includes practical activities in the classroom and in the laboratories that simulate the sale point and the display window.

Information to decide

The structure of the course includes the focus on analysis techniques related to the presentation, information and sale of products. Significant case histories are illustrated and the participants are involved in practical exercises that allow them to consolidate what was addressed in the theoretical part.

The course is for anyone who operates or wishes to operate in the retail sector: from retail to large-scale distribution, with the aim of designing a place for active communication and relationship with customers, through the integrated management of merchandising and visual communication. At the end of the training course, the professional will understand how to enhance and make a store attractive, by using visual communication, optimizing space and interpreting the brand values in the best possible way.

Faculty

Barbara Curato

Course Coordinator

Massimo Gravagno

Cristina Pisani

Luigi Ferrando

Emanuela Di Grazia

News