Visual Merchandising
Turin
ITA
Continuing Study Programs
Language
Italian
Start date
November 2025
Frequency
Part-time
Fruition
On campus
Duration
6 Months
Course Coordination
Andrée Chantal Tedeschi
Price
2.450 €
The Visual Merchandising Course has as primary aim the refinement of knowledge about the principles underlying a quality sales service
The Visual Merchandising course has as primary aim the refinement of knowledge about the principles underlying a quality sales service, focusing on the positioning of products in the windows and spaces of a store.
At the end of the course, the professional will be able to work within companies of the fashion system, the textile / accessories sector and in general throughout the retail channel or as a freelance. The course is held by experts in the sector and includes practical activities in the classroom and in the laboratories that simulate the sale point and the display window.
Information to decide
The structure of the course includes the focus on analysis techniques related to the presentation, information and sale of products. Significant case histories are illustrated and the participants are involved in practical exercises that allow them to consolidate what was addressed in the theoretical part.
The course is for anyone who operates or wishes to operate in the retail sector: from retail to large-scale distribution, with the aim of designing a place for active communication and relationship with customers, through the integrated management of merchandising and visual communication. At the end of the training course, the professional will understand how to enhance and make a store attractive, by using visual communication, optimizing space and interpreting the brand values in the best possible way.
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