Fashion Marketing and Communication
Milan
ITA
|
ENG
First Level Academic Diploma in Fashion Design - Specialization Fashion Marketing and Communication
Language
Italian, English
Start date
October 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA / ECTS
Course Coordination
Federico Poletti
The Bachelor of Arts in Fashion Marketing and Communication at IED Milano trains professionals ready to develop marketing and communication strategies that combine design, culture, and digital languages.
The teaching method is strongly project-based and relies on constant collaboration with fashion companies, offering a concrete vision of different business models. A distinctive feature of the course is its integration with disciplines such as textile studies and visual culture, which broaden students’ understanding of the visual and material tools of communication.
Studying in Milan – the capital of the fashion system – means living at the heart of the fashion business: showrooms, events, companies, creative start-ups, and institutions. Students experience not only theory, but also direct practice, networking, and real projects with brands and professionals.
Course structure and contents:
The programme spans three years, during which design is integrated with cultural knowledge, dialogue with professionals, technical skill development, and the use of innovative tools.
Year One: Focuses on building theoretical and methodological foundations, learning to critically analyse the fashion system and its players through cultural, historical, and social approaches. At the same time, students deepen project methodology for marketing and communication, working on market segment analysis, brand positioning, and the development of strategies aligned with company values and objectives. Using graphic software such as Photoshop, Illustrator, and InDesign, they begin to translate strategies into visual tools and presentations, learning to structure layouts and marketing content.
Year Two: Moves towards more complex projects, integrating analytical and creative components with the economic dimension. Students draft business plans, assess project sustainability, and design branding strategies consistent with the fashion system’s supply chain – from collection to distribution, through to promotion via events and digital channels. Project activities are enriched by case studies and best practices, helping students understand how to build and grow a brand through strategic choices oriented towards innovation, ethics, and sustainability. Theoretical studies continue with contemporary art, cultural evolution, and fashion history, refining critical perspectives and the ability to interpret the present.
Year Three: Consolidates project autonomy, mastery of tools, and strategic vision. Students manage complex projects, integrating creative, economic, and legal aspects. Advanced visual communication is expanded through editorial languages, digital content production, and audiovisual creation using professional software such as Adobe Premiere Pro. The course also explores fashion buying, visual merchandising, and retail experience, with particular attention to the integration of physical and digital channels.
At a theoretical level, students analyse key business models in the fashion sector, addressing legal aspects, organisational processes, and brand management dynamics. The study of contemporary designers and new digital scenarios provides updated tools to interpret and anticipate industry transformations.
The programme culminates in the thesis project, which may take different forms: individual or group work, collaborations with companies or other courses, aimed at developing a start-up, a new service, or an omnichannel strategy. The thesis represents a professional simulation, integrating all acquired skills, enabling students to develop complex projects, experiment with interdisciplinary approaches, and prepare concretely for the world of work.
Faculty
Course Coordinator
Federico Poletti
Art Director and communication consultant
Manuela Colombini
Co-founder Strategist & Client Manager of M2 Consultancy Srl
Marco Basta
Visual Artist
Viviana Musumeci
Journalist and lecturer
Emanuela Franzese
Visual Merchandising Consultant
Letizia Buoso
Filmmaker
Fabio Foschi
Professional Consultant in Business Management and University Lecturer in Management Economics
Simona Bertoli
Communication consultant and lecturer
Davide Tran
CEO AdKaora
Salvatore Limblici
Strategy, Marketing and Communication Consultant
Marco Martello
Editor, Copywriter, Communication Specialist
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