08 September 2022 - 08 September 2022
11:00 AM - 12:00 PM
Lima - Perù
Next September 8th Idoia García de Cortázar, Coordinator of the Masters Program in Service Design for the Silver Economy at IED Kunsthal Bilbao, will offer this webinar organized together with the Asociación peruana de Visual Merchandising y el Grupo Modulor.
A webinar organized together with the Asociación peruana de Visual Merchandising y el Grupo Modulor.
Conference: “Service Design as a Strategic Engine for companies”
Service design is a strategic element for understanding and satisfying customer needs at a time of great challenges for companies. In this way, design becomes a lever to accelerate technological innovation within the organization and deal with external changes. Only companies that offer users better ways to interact with their daily decisions and their money in the future will survive.
And for this we need to not only change what we offer to customers, but the way we create it. Creating opportunities, meeting people's needs and solving their problems are the principles that guide the work of a service designer.
The mission is to find the balance between the feasibility of production, the technology applied and the purpose of the business with a true understanding of the wishes of consumers.
Idoia García de Cortázar majored in Fine Arts from the Faculty of Fine Arts of the UPV EHU, holds a Masters degree in "Social Function of Design" and in Innovation Strategies and Business Design: with a specialty in Humanization and Service Design. She directs research projects in different areas of Service Design: humanization, innovation plans and quality measurement for public institutions. She defines her work as "turning problems into opportunities by focusing on the user and using empathy as a fundamental tool".
Thursday September 8th
Timeo: 11:00 (Peruvian time)
Free access by register in: https://www.ied.edu/international-events-md?eventId=70169000002KGHO