“Made in Italy, entre tradición e innovación” IED Barcelona


22 May 2024

A meeting to discuss creativity as a tool for success

With the participation of representatives from leading brands in a range of sectors, such as Illycaffè, EssilorLuxottica, Aboca and Irsap, and moderated by the Italian journalist Patrizia la Daga, on 14 May, IED Barcelona hosted the event Made in Italy, between tradition and innovation”.

The aim of this networking meeting, held in a roundtable format, was to get to know the Italy that works and creates; the “Made in Italy” that generates social and economic wellbeing, even beyond national borders. To this end, the participants talked about their professional experiences, business stories, and strategic choices that have enabled Italian companies to make a name for themselves across the world.

“Made in Italy” is promoted by Challenge Network, Teleperformance Knowledge Services and the Italian Chamber of Commerce in Barcelona, and sponsored by Aboca.

You may be interested in: