A new visual identity to showcase and tell the story of the Canaves territory
Canavè
Project by Chiara Basili and Martina Capruzzi
Academic year
2024-2025
Canavè does not describe a place on a map, but a living territory.
It is a project rooted in the land, where history and culture become the true coordinates of place.
The visual identity draws inspiration from the Canavese's artisanal heritage: tangible elements such as ceramics, metal and wood are transformed into communication tools that bring the community together.
At the heart of Canavè is the desire to give voice to local initiatives, preserving the past while reinterpreting it for a contemporary future.
Fondazione Canavese 2030 challenged students to envision a new visual identity and narrative for the Canavese, capable of celebrating its heritage while communicating its future through visual communication systems and design applications.
Project from the courses of
