Academic year

2025-2026

An illustrated campaign exploring care through the gestures of everyday life

The project explores the meaning of care through a visual campaign inspired by the small gestures that shape everyday life. A series of illustrated posters, accompanied by a collection of postcards revealing only fragments of the original artworks, invites the audience to complete the narrative by visiting the Consulta's headquarters. In doing so, illustration becomes a tool for participation and discovery, transforming communication into a shared experience that raises awareness of the CPD and encourages support for its activities.
 

Consulta per le Persone in Difficoltà (CPD) invited students to develop illustration projects that translate the principles of inclusion, participation, accessibility, and dignity into a contemporary visual language. Through the design of communication tools and site-specific interventions, the project explored the potential of illustration as a form of social communication, capable of fostering empathy, awareness, and new forms of connection.

Supervisor: Sara Maragotto
Co-supervisor: Daniele Catalli