Designing with Intelligence

IED Milan Project: Graphic Design

The workshop Designing with Intelligence investigates the relationship between AI and graphic design: how to become familiar with these new tecnologies and how to integrate them into works, to create new graphic projects.

Through the use of generative artificial intelligence tools such as ChatGPT and Midjourney, the second year students of the undergraduate Graphic Design Course have created entirely fictional editorials.

The Uptopia prject, realized by students of the undergraduate Graphic Design Course in English, tells of a town suspended in the sky and composed by hot air balloons. The city guide is enriched by interviews with the citizens and immersive tours through the most famous monuments, all generated by AI.

The Benetecno project, realized by students of the undergraduate Graphic Design Course in Italian, is a fanzine about the entirely invented "Benetecno" culture. The magazine combines the Catholic Christian iconography with the music and the vibes of techno rave culture.