Hyper Icon explores the relationship between artistic tradition and contemporary visual culture, turning image overload into an active and critical graphic language.
Hyper Icon
IED Madrid – Student: Marina Illana
Academic year
2025-2026
Hyper Icon is a graphic research project that connects 19th-century Romantic painting with contemporary digital iconography to reflect on phenomena such as visual overstimulation, symbolic saturation and the mass circulation of images. Through this intersection, it addresses the shift from a singular artistic canon to a global ecosystem of signs that defines today’s visual culture.
The project takes shape as an interactive digital tool that transforms recognizable icons into systems for drawing and writing, enabling the creation of compositions based on repetition, layering and accumulation. It is further developed through an interactive website, a visual and typographic identity system, digital and printed pieces, and a participatory installation.
Marina Illana is a student of the Bachelor’s Degree in Graphic Design at IED Madrid.
