Manetti and Roberts

Joint Project - IED Milano - Master in Design - Innovation, Strategy and Product

Academic year

2021/2022

Students of the Master Course in Design - Innovation, Strategy and Product had the opportunity to work with the company Manetti & Roberts

The mail goal of the project was to Support Manetti & Roberts in the exploration and development of a unique and brandable refillable design solution for a new deodorant line.

One of the students team developed a Family of Products able to build a whole body care ritual through the design language, adaptable to any product of Borotalco (one of the internal brand of Manetti & Roberts), improving the User Experience and elevating the perception of brand Borotalco to be seen by Gen Z as conscious and authentic.

Project by: Alessandra Goretti, Cecilia Melgar