Moleskine
Joint Project - IED Milano - Master in Design - Innovation, Strategy and Product
Academic year
2023/2024
The mail goal of the project was to analyze and identify the relationships that Gen Z has with paper and writing instruments in order to conceptualize and develop potential product directions for notebooks and pen, defining comprehensive innovation roadmap.
To answer this challenging brief, students proposed CO-THINK, part of the wider concept GYM OF MISTAKES, that aims to encourage GenZ in navigating into Moleskine sophisticated ecosystem, to build a more genuine relationship, allowing them to feel confident enough to fearlessly experiment.
Keywords: CONNECT, ENGAGE, CRAFT!
Project by: Thomas Aurelio Smith, Nadya Wiriaatmadja, and Akshay Thodikayil
