Live as a lunaut, rediscover yourself as an earthling. A visual identity project for Moonhaven, dedicated to lunar tourism.
Moonhaven Identity
Project by Matteo Berloco, Chiara Di Palma, Alessandro Leonori
Academic year
2023/2024
The many stories, films, and visions imagining lunar travel testify to an ancient and deep human desire to reach our satellite. In a not-too-distant future, what has long been fantasy could become reality, and booking a ticket to the Moon may become an increasingly accessible opportunity. Lunar tourism could be profoundly transformative, reshaping how we perceive ourselves and our planet. In this scenario, design and visual communication become essential tools to bridge imagination and reality, guiding the public toward a future in which the Moon is no longer only a symbol, but a new destination of human experience.
Project from the courses of
