A campaign that transforms photography into a mindful gesture, giving new value to time.
Niklock
Thesis project by Anna Castellino, Elisa Lolli, Alfio Pellegrino, Eleonora Gori, and Daniele Nicholas Landolfi
Academic year
2025-2026
The project reflects on the relationship between photography and time, proposing an alternative to the fast and compulsive consumption of images that defines today's digital experience. Niklock repositions Nikon as an ally for a new generation of users, transforming the act of taking photographs into an intentional experience that offers an alternative to compulsive scrolling. Through an ecosystem of physical and digital experiences, the project encourages people to slow down, embrace the present, and create authentic
memories, restoring value to every photograph.
Nital invited students to rethink the language through which Nikon communicates its identity, engaging with the transformations of contemporary photography and the evolving ways images are created and shared. Through the development of integrated communication campaigns, the project explored strategies, experiences, and visual languages capable of connecting the brand with a new generation of photographers, filmmakers, and content creators.
Supervisor: Damiano Gui
Project from the courses of
