Design della Comunicazione

Language

Italian

Start date

October 2022

Frequency

Full time

Fruition

On Campus

Duration

3 Years

Credits

180

Course coordinator

Alessandro Bertin, Matteo Milaneschi

Learn how to design integrated communication projects reflecting and describing the evolution and uniqueness of our society with the Communication Design Undergraduate Programme at IED Torino

Open yourself to some new and creative opportunities! Explore contents and tools that will help you interpret and better understand market demands, creating strong emotional connections with your customers. Look for original and fresh solutions across new media and with user experience as the focus, adapting to the changing needs of contemporary society.

The Communication Design Undergraduate Programme at IED Torino will give you the opportunity to approach each subject from a multidisciplinary perspective. Your focus will be on a variety of disciplines that provide an extensive overview of the industry as a basis for you to move into your future career. You will learn how to work across multiple disciplines, combining different styles and tools for effective coordination with other communication professionals. 

Over the three years, you will be trained to become a communication designer with experience in brand identity, brand values and communication strategy. You will be able to support the development of products and services across the whole communication process of brand launching and promotion. Your activity will be covering art direction and copywriting, public relations and marketing, social media management and content creation, thus contributing to successful brand image, positioning and performance of private and public companies, both in Italy and abroad.

Information to decide

Learning how to develop great ideas from seed to success 

The three-year Undergraduate Programme in Communication Design at IED Torino is based on a learning approach that combines project design knowledge with creativity, technology and experimentation. It provides a mix of theory and practice through the ‘learning by doing’ method, with a special focus on hands-on work projects involving public bodies, institutions and private companies.

Over the three years, you will approach many different cross-cutting subjects that will allow you to achieve a strong sociocultural background in terms of techniques, tools and methods being used. You will also be involved in specific projects where you will broaden your general knowledge of the industry, with the opportunity to develop your own vision and experiment with creativity and research activities as part of your personal development process.

You will gain a full understanding of the world of communication in terms of career prospects, skills and types of applications involved. Based on this background from your first year of study, you will be able to choose your specialization track with full confidence and according to your personal ambitions. Special emphasis will be placed on strategic project design skills in the areas of Communication Management and Event and PR, as well as on creative skills for Copywriting and Content Design and also Art Direction.  

The aim of this programme is to train up future Communication Designers, who will be all-round professionals with the skills to manage communication in all of its forms and applications. These include analysing the latest trends, creating concepts, contents and formats both on-line and off-line, developing creative strategies and organising specific events. 

The three-year Communication Design degree programme at IED Torino is for all students who want to explore the different styles of communication and the new trends in contemporary life.

If you choose this programme, it means that you are a dynamic and curious person, with a strong desire to move into a challenging career where you can put your talents into practice. Over the three years of study, the different specialization tracks available will allow you to find your way through a very broad career path. With this kind of training, you will be able to express your own personality and have access to a whole variety of job opportunities.  

If you want to get skilled in creating and developing new content with the latest tools and techniques, this programme will be of great benefit to you. Training is divided into different areas depending on the specialization track you have selected, with a focus on future careers that include Copywriter, Editor, Content Specialist, PR/Digital PR, Community Manager, Event Coordinator, Creative Specialist, Art Director, Creative Director, Journalist, UX Designer, Project Manager, Account Manager.

The Communication Design degree programme at IED Torino provides the perfect combination of traditional methods and general understanding of the industry, together with knowledge of new technologies currently in use. Based on the Olivetti tradition, this programme is also being redesigned every year to include new areas of application of communication design including game design, data visualization and user experience.

The project-based approach to learning will allow you to work with companies on briefs and some real work projects. Over your time here, you will learn from experienced lecturers working in the industry, who will help you adjust your career path as required. They are all professionals working on the field, with full knowledge of the latest innovations and market trends. 

Partnership and regular meetings with professionals from our network will provide a number of opportunities for positive interaction, including talks, seminars and technical workshops. All of this will be helpful as you start developing your work portfolio and prepare to move into your future career.

This training is designed to meet specific demands and skills required in current job market conditions. As a Communication Designer other than working with creative agencies, you will also have the opportunity to apply for a job in a multinational company, as well as in start-ups and public administrations where an overall strategic vision of the communication system has become increasingly important.

Syllabus

first year

On your first year, you will approach a variety of subjects as a preparation for the two different specialization tracks offered by our Communication Design degree programme. You will acquire a basic knowledge that will help you understand the cultural and technical background of the professions. You will also have the opportunity to test your communication skills and creativity on some real projects.

HISTORY OF CONTEMPORARY ART
PROJECT DESIGN METHODOLOGY
COMPUTER GRAPHICS
GRAPHIC DESIGN
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 1
SEMIOTICS OF ART
FUNDAMENTALS OF CULTURAL MARKETING
NEW MEDIA HISTORY AND THEORY



second year

Starting your second year, you will be choosing your specialization track. The subjects and tools you will be approaching here will mainly cover the vertical dimensions of the profession. Over this year, you will have the opportunity to work on some practical projects, both on your own and as part of a team, under the supervision of your lecturers.

Communication and Event and PR management

As part of this specialization track, you will learn how to detect new consumer trends and manage a brand, covering everything from product or service development to creating a media plan. At the same time, you will have the opportunity to manage and coordinate all the activities involved in meetings and events, including planning, production of on-line and off-line materials, as well as operations management.

Copywriting. Content Design and Art Direction

The focus of this specialization track is on contents and texts. You will learn how to work across the different steps of production and management of multimedia contents such as texts, photos, videos and graphics for magazines, TV channels, multimedia products and new-generation media, to meet specific communication requirements. 
You will also explore the subjects, techniques and tools involved in the development of a creative strategy for a company, for a product or a service, in terms of visual impact. Your focus will always be on maintaining consistency across different communication channels and brand campaigns. 

PHENOMENOLOGY OF CONTEMPORARY ARTS
ENGLISH FOR MASS MEDIA COMMUNICATION
MASS MEDIA THEORY AND METHOD
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 2
THEORY AND METHODS OF MASS MEDIA COMMUNICATION
DESIGN 1
DESIGN 2
SOCIOLOGY OF COMMUNICATION
MULTIMEDIA PROJECT DESIGN 1



third year

On your third year, you will go deeper into the main subjects and methods with more practical and professional applications.  You will work on a dissertation project from concept to completion, bringing together all the knowledge and skills you have learned over the three years of your training.

MEDIA PHENOMENOLOGY
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 3
LATEST TRENDS IN VISUAL ARTS
MARKETING & MANAGEMENT
DESIGN 3
MULTIMEDIA PROJECT DESIGN 2
DESIGN 4

Faculty

Alessandro Bertin

Course Coordinator

Matteo Milaneschi

Course Coordinator

Roberto Bernocchi

Riccardo Conti

Oscar Perli

Elisabetta Furcht

Damiano Gui

Diego Fontana

Francesco Antonioli

Francesca Gambetta

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