An ecosystem of experiences that reimagines exploration as a new relationship between Nikon and Generation Z.
Nikon Passport
Thesis project by Laura Bassano, Ilaria Bonansea, Barbara Bonifacino, Isabel Camaj, Giada De Toma and Marta Groppi
Academic year
2025-2026
Building on the value of exploration, a defining element of Nikon's identity, the project reinterprets it to engage a new generation of users. Nikon Passport envisions an ecosystem of experiences that accompanies people on their journeys even before the moment of purchase, transforming the camera from a product into a companion for discovery. Through a combination of physical and digital touchpoints, the project turns photography into an accessible and participatory experience, fostering an ongoing relationship between the brand and a community of creators, travellers, and storytellers.
Nital invited students to rethink the language through which Nikon communicates its identity, engaging with the transformations of contemporary photography and the evolving ways images are created and shared. Through the development of integrated communication campaigns, the project explored strategies, experiences, and visual languages capable of connecting the brand with a new generation of photographers, filmmakers, and content creators.
Supervisor: Damiano Gui
Project from the courses of
