Bronze Laus Award in Branding Category 2024
Olskins
IED Barcelona – Student: Maria Terekhova
Academic year
2023/2024
Corporate identity proposal for the underwear brand Olskins that is fresh, inclusive and modern, and tailored to a consumer who values diversity.
The minimalist design with striking colour contrasts combined with photographs helps to communicate their commitment to inclusion and accessibility for all genders.
The rebranding also incorporates design trends such as 3D visual elements, which bring a modern touch to the identity and help reach the online consumer.
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