Graphic Design, pathway in Motion Graphics and Video



Start date

September 2024


Full time


On campus


4 Years


240 ECTS

Combine technology and technique with art to let your imagination unfold. In this 4-year program you’ll work in a creative environment, in multidisciplinary teams, and develop real projects for companies in the sector.

This program , taught in English, helps you to define your own style and learn to make your mark as a professional Graphic Designer, transforming your passion and creative talent into real skills to offer new services or take your career in a new direction. 

You’ll acquire a skill set that ranges from hand drawn design, photography and video to digital animated design, video mapping and virtual reality. After finishing the program you’ll have all the resources you need for every stage of the animation creation process.

During the 4-year program you’ll discover the ins and outs of art direction, storytelling, post-production, and more. 

There are 60 places available for first-year students majoring in Graphic Design. Of these places, there is no specific number assigned by pathway or language.

Information to decide

You’ll learn to tell stories in motion in a creative and multidisciplinary environment in one of the capitals of the design world, adopting the latest techniques and technologies used in the audiovisual sector.

The program is based on a learning-by-doing methodology: you’ll learn by designing your own animation projects. 

You’ll work in an interdisciplinary space, sharing workshops and joint projects with people studying a number of other design disciplines.

The syllabus includes progressive learning objectives, the difficulty of which increases during the 4-year program. Last but not least, you’ll prepare a final project with real companies, giving you the experience you need to start working as a professional Motion Graphics Designer. 

This program is for people particularly interested in design, drawing and animation. 

The goals are to approach 2D and 3D design in a creative way, creating short animation films, video and sound, so it’s essential to have experience and a healthy curiosity in these areas. 

You’ll be presented with a number of professional opportunities when you’ve finished the program: graphic design specialist, videographer, video creator, video editor and graphic animator specialised in every aspect of the art. 

In this program you’ll learn everything you want to know about graphic design, specialising in motion graphics and video production, opening the door to a wide and creative spectrum of work opportunities. 

When you’ve finished this program, you’ll have all the resources you need to animate your own graphics, tell stories in motion, add sound to your animations and convert them into an audiovisual format for mobile devices, screens, web, showcases, video projections or VR environments. 

What’s more, you’ll also learn the most effective storytelling techniques, and discover the digital tools used in recording, editing and post-production. You’ll turn the know-how you’ve acquired into hands-on experience, developing projects for real brands and clients. 

Last but not least, IED has its own photography and video studio, a sound lab, and state-of-the-art audiovisual equipment you can use to let your talent unfold without limits, and you can use the XR Lab to discover and experiment with the latest immersive experiences such as VR and AR.


What will you learn?

In the first year you’ll acquire the basic concepts of design, design culture and project methodology. You’ll be actively encouraged to try new things, to create and communicate, to turn your ideas into successfully design projects. 

First semester

Foundation Project I 
Representation Techniques I 
Project Communication I 
Introduction to Marketing 
Science Applied to Design 
Colour and Form

Second semester

Foundation Project II
Representation Techniques II
Project Communication II
Technical Drawing I 


History of Arts and Design

What will you learn?

In the second year you’ll focus on technological and design tools. You’ll discover the ins and outs of programs like Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere, and more. And you’ll also learn the important role of the story, narrative language and post-production in audiovisual work, while writing, recording, editing and doing the post-production of a short film. 

First semester

Informatics Graphic Design I 
Animation Techniques in Graphic Design
Graphic Design Workshop I 
History of Graphic Design 
Graphic Techniques in Graphic Design 
Photography in Graphic Design 
Typography I

Second semester

Audiovisual Graphic Design 
Digital Communication I
Screenplay & Storyboard 
Video Production 
Post Production 
Interdisciplinary Project

What will you learn?

In the third year you’ll get your first taste of experience with real companies and work on more technical and complex projects, producing prototypes and considering costs. You’ll develop designs for corporate identities, packaging or signs. 

First semester

Graphic Design Strategy and Management 
Workshop II
Corporate Identity Project 
Post-production II
Project Communication III
Short Film Workshop

Second semester

Sound I 
Project I
Editorial Project and Interactive Communication 
Contemporary Communication 
Packaging Project
Multidisciplinary Workshop

What will you learn?

In the fourth year you’ll put what you’ve learnt into practice in the form of mandatory work experience to define your own professional profile. You’ll develop a visual installation and acquire more in-depth knowledge of advanced software. Last but not least, you’ll develop a Final Project with real companies. 

First semester

Post-production III
Workshop III
Post-production IV
Project II
Sound II
Professional Internship 
Multidisciplinary Workshop II

Second semester

Final Project

Curricular Internship

The curricular internship is a subject of the Undergraduate Degrees that has the objective of possessing in practice and complementing the knowledge acquired in their academic formation. You can find here information related to the curricular internship for Undergraduate Degree.

Graphic Internship Guide


Nacho Gómez


Xano Armenter


Anna Sodupe