Project exploring how visual identity and art direction can transform a metal accessories and jewellery brand into a cultural ritual for urban youth
ROTO: Instinctive Hardware
IED Barcelona – Students: Priscilla Piraino and Hugo López González
Academic year
2024/2025
ROTO is more than a jewellery and urban accessories brand inspired by architecture, industrial materials and youth subcultures. Born at the intersection of design, function and culture, it represents a movement elevated by a purpose that goes beyond utility.
Each piece is conceived as a symbol of resilience, self-expression and unity: what you wear can become a form of armour, intention and voice.
ROTO is an exoskeleton for surviving in the city.
Priscilla Piraino and Hugo López González are Master in Fashion Creative Direction students.
Project from the courses of
