The role of creative directors is gaining ground. These professionals take care of steering a brand through the conceptual universe guided by its values, messages and personality.
The Master in Fashion Creative Direction draws on the intangible side of a product that is crucial for it to succeed: the emotional value of fashion brands. This involves exploring all the creative tools available to produce innovative solutions that define a fashion brand, make it desirable and engage its target audience through different channels (concept, communication campaigns, fashion shows, the digital environment, events…).
The Master in Fashion Creative Direction combines an introduction to the knowledge and tools of creativity, strategy and leadership with their application in projects.
The course includes theoretical classes as well as case studies, masterclasses and workshops.
It also provides various visits to studios and also local and international brands so that students can discover the most important realities in the sector. Other visits and activities are focused on broadening the cultural background that creative directors must have as a foundation for their creative proposals.
The Master’s Final Project (MFP) consolidates and assimilate all the knowledge and tools acquired during the course.
By course’s end, and depending on the student’s profile and prior experience, some of his or her possible career opportunities are as follows:
– Freelance or in-house editors and artistic directors in the media.
– Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.
– Start-ups focused on the field of fashion.
– Digital communication departments in fashion companies.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
The final work of the Master in Arts Management is an event that offers the visitor an innovative and engaging experience to explore the intersection between creativity and culture, hosted by the Galleria Nazionale of Rome
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
10 scholarships to promote the talent of young creatives.
With the awards earned for the campaigns created as part of both the Undergraduate Programme in Communication Design and the Postgraduate Art Direction Lab, IED is still the most awarded Italian creative school internationally in the area of Communication, also ranking among the top ones in the world.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
IED is pleased to share the creation of a brand new platform addressed to their creative community – IED Smart Creativity.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
This May IED is in New York City, with students and Alumni presenting their projects and winning awards at both NYCxDESIGN festival and the Creative Week.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
“Befriend other students, the professors, your landlord and everyone. IED has a very rich global network of professionals and corporate institutions, benefit from it”.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.
A bronze earned in the experiential marketing category with the campaign for Heinz designed by four recent Communication Design graduates.
Prisca Vera Franchetti (PRISCAVera) and Luis De Javier will showcase their collections on 13 February at 6 pm and 14 February at 8 pm, respectively (local time in both cases)