Take your passion for fashion and put it into a booming profession, consolidate a fashion brand’s personality, values and conceptual universe.
Today, branding is more than just a logo, and a brand is much more than just a product. Today, a creative director has a fundamental role to play.
This Master's Degree in Creative Direction for Fashion gives you a panoramic overview of the tools required to build a brand, convey its story, values and creativity, in every aspect of communication (visual identity, verbal identity, content, look & feel) through a variety of channels (concept, communication campaigns, fashion shows, digital environments, events, and more).
Develop your professional profile, work with real companies on projects from the initial concept to final production, draw up a brief, participate in multidisciplinary teams under the guidance of a teaching team of professionals working in the sector.
A course at one of the best fashion schools, in which you’ll discover how to lead innovative projects and create emotional value that connects a fashion brand with its audience.
This Master's Degree in Creative Direction for Fashion is an English-taught course that gives you the know-how, the creative tools, strategy and leadership skills, and the chance to use them in projects developed in a professional context. It includes theory-based sessions, case studies, master classes and workshops, as well as visits to local studios and international brands to get a real taste of what it’s like to work in the fashion industry. Other visits and activities give you the extensive cultural background creative directors base their proposals on.
It’s an Executive course with two afternoon classes per week, so you can take your master's degree while you continue to work.
You’ll finish the course with a Final Project Master's Thesis, the best way to consolidate and assimilate the knowledge and skills acquired.
This Master's Degree in Creative Direction for Fashion is for professionals working in the fashion industry, Graphic Design or Fashion Design graduates, and Product Designers who want to develop their skills or start a career as a creative director.
If you’re a professional working for a company, or looking to create your own brand, this IED Barcelona course is what you’re looking for.
If you want in-depth know-how as an up-and-coming Creative Director, if you’re working in marketing, communication and advertising and want to cut yourself a niche in the fashion world, this is the course for you.
By course’s end, and depending on the student’s profile and prior experience, some of his or her possible career opportunities are as follows:
– Freelance or in-house editors and artistic directors in the media.
– Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.
– Start-ups focused on the field of fashion.
– Digital communication departments in fashion companies.
The syllabus is divided into two modules: a Specific Module and an Interdisciplinary Module.
In this module you’ll acquire general knowledge and essential skills.
CREATIVE DIRECTION FOR FASHION MODULE
CONCEPTUAL THINKING UNIT
This unit focuses on conceptualising, devising and designing the brand message you want to convey.
Verbal identity. Naming & tone of voice
The history of advertising & fashion advertising
Fashion trend forecasting
Contemporary art & fashion culture
Fashion brand icons & sociology
Creative thinking. Methodology. Futurism in design.
CREATIVE DIRECTION AND COMMUNICATION UNIT
This unit defines the creative director's relationship with other teams when building the brand and developing the brand’s communication strategy using advertising campaigns, publications, events, social media, etc.
Brand marketing, content creation, social strategy & partnerships
Brand experience from a consumer perspective
Team leadership & coaching
Ethics and politics in fashion
Curation & collaboration
Spaces, flagships & visual merchandising
PR, events & trade shows
In this module you’ll develop every aspect of a project, from the initial concept to implementation on the market. In your Final Project Master's Thesis you’ll present a real brief to consolidate and showcase the know-how and skills acquired during the course.
The first IED Books appointment with Massimo Canevacci: an Italian academic, ethnographer and critical thinker, will present his latest book "Stupore Indigeno. Le culture native in Brasile tra rituali iniziatici e sfide digitali".
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED decided to reward those students who commit up front with a special Early Bird discount.
The Milan Design Week is a remarkable event for the industry and after four years was held in April and it was bigger than ever with more than 900 events and exhibitions.
An Open-Air exhibition with the drawings of the young Israeli artist Talia Zoref in 20 suburban areas of the city from April 24.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED, Accademia di Belle Arti Aldo Galli and Kunsthal Centro Superior de Diseño SL have offered 105 scholarships covering 50% of the tuition fee and 45 Tutor positions covering 50% of the tuition fee
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
The final work of the Master in Arts Management is an event that offers the visitor an innovative and engaging experience to explore the intersection between creativity and culture, hosted by the Galleria Nazionale of Rome
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
10 scholarships to promote the talent of young creatives.
With the awards earned for the campaigns created as part of both the Undergraduate Programme in Communication Design and the Postgraduate Art Direction Lab, IED is still the most awarded Italian creative school internationally in the area of Communication, also ranking among the top ones in the world.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
We are pleased to share the creation of a brand new platform addressed to our creative community – IED Smart Creativity.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
This May IED is in New York City, with students and Alumni presenting their projects and winning awards at both NYCxDESIGN festival and the Creative Week.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
“Befriend other students, the professors, your landlord and everyone. IED has a very rich global network of professionals and corporate institutions, benefit from it”.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.