Language

English

Start date

January 2024

Frequency

Evening

Fruition

Blended

Duration

11 Months

Credits

60

Price

€15,100

Take your passion for fashion and put it into a booming profession, consolidate a fashion brand’s personality, values and conceptual universe.

Today, branding is more than just a logo, and a brand is much more than just a product. Today, a creative director has a fundamental role to play.

This Master's Degree in Creative Direction for Fashion gives you a panoramic overview of the tools required to build a brand, convey its story, values and creativity, in every aspect of communication (visual identity, verbal identity, content, look & feel) through a variety of channels (concept, communication campaigns, fashion shows, digital environments, events, and more).

Develop your professional profile, work with real companies on projects from the initial concept to final production, draw up a brief, participate in multidisciplinary teams under the guidance of a teaching team of professionals working in the sector.

Information to decide

A course at one of the best fashion schools, in which you’ll discover how to lead innovative projects and create emotional value that connects a fashion brand with its audience.

This Master's Degree in Creative Direction for Fashion is an English-taught course that gives you the know-how, the creative tools, strategy and leadership skills, and the chance to use them in projects developed in a professional context. It includes theory-based sessions, case studies, master classes and workshops, as well as visits to local studios and international brands to get a real taste of what it’s like to work in the fashion industry. Other visits and activities give you the extensive cultural background creative directors base their proposals on.

It’s an Executive course with two afternoon classes per week, so you can take your master's degree while you continue to work. 

You’ll finish the course with a Final Project Master's Thesis, the best way to consolidate and assimilate the knowledge and skills acquired.

This Master's Degree in Creative Direction for Fashion is for professionals working in the fashion industry, Graphic Design or Fashion Design graduates, and Product Designers who want to develop their skills or start a career as a creative director. 

If you’re a professional working for a company, or looking to create your own brand, this IED Barcelona course is what you’re looking for.

If you want in-depth know-how as an up-and-coming Creative Director, if you’re working in marketing, communication and advertising and want to cut yourself a niche in the fashion world, this is the course for you.

Professional Opportunities

By course’s end, and depending on the student’s profile and prior experience, some of his or her possible career opportunities are as follows:

– Freelance or in-house editors and artistic directors in the media.

– Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.

– Start-ups focused on the field of fashion.

– Digital communication departments in fashion companies.

Syllabus

The syllabus is divided into two modules: a Specific Module and an Interdisciplinary Module.



INTERDISCIPLINARY MODULE

In this module you’ll acquire general knowledge and essential skills.



CREATIVE DIRECTION FOR FASHION MODULE

CONCEPTUAL THINKING UNIT

This unit focuses on conceptualising, devising and designing the brand message you want to convey.

Verbal identity. Naming & tone of voice

Graphic Identity

The history of advertising & fashion advertising

Fashion trend forecasting

Contemporary art & fashion culture

Fashion brand icons & sociology

Creative thinking. Methodology. Futurism in design.



CREATIVE DIRECTION AND COMMUNICATION UNIT

This unit defines the creative director's relationship with other teams when building the brand and developing the brand’s communication strategy using advertising campaigns, publications, events, social media, etc.

 

Brand marketing, content creation, social strategy & partnerships

Brand experience from a consumer perspective

Team leadership & coaching

Business management

Ethics and politics in fashion

Curation & collaboration

Spaces, flagships & visual merchandising

Art direction

Sound branding

PR, events & trade shows



PROJECT UNIT

In this module you’ll develop every aspect of a project, from the initial concept to implementation on the market. In your Final Project Master's Thesis you’ll present a real brief to consolidate and showcase the know-how and skills acquired during the course.

Faculty

Eli Pla

Course Coordinator

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