The project aims to redesign the visual identity and branding positioning of the unrecognized national team of Tibet
Tibet NSA
Joint project - IED Milano - Bachelor's of Art in Graphic Design
Academic year
2024/2025
The TNSA (Tibetan National Sports Association) was founded by Kasur Jetsun Pema in May 2002 to energize Tibetan youth and support the struggle for Tibetan identity and culture. The association was established by gathering the human and financial resources of the TCV (Tibetan Children's Village) and maintains a close relationship with it. It is registered under the Indian Societies Act XXI of 1860 and has received the approval of the Tibetan Government in Exile for its mission and functions.
The Tibet NSA logo clearly and directly embodies the identity of the team: a stable, recognizable mark rooted in Tibetan culture. Minimal and distinctive, the logo is inspired by the shape of the Dorje. Every line that composes it speaks of focus, direction, and inner strength.
Project by: Serena Franco, Vincenzo Misuraca, Mathieu Trevisan, Abamulu Viganò
Project from the courses of
