Turandot

Rui Yang - IED Firenze - Final project

Academic year

2021/22

A project in partnership with Teatro del Giglio in Florence aimed at relaunching attending opera among the youngest.

A project developed in partnership with Teatro del Giglio in Florence, designed with the goal of reimagining and relaunching opera attendance among younger generations. The initiative focuses on breaking the perception of opera as an elitist or distant art form, instead presenting it as an inclusive and engaging cultural experience. Through innovative communication strategies, contemporary visual languages, and interactive formats, the project seeks to spark curiosity, foster accessibility, and create a stronger emotional connection between young audiences and the world of opera.