ZONA — A Space for Independent Spaces

Thesis Project by Chiara Baldovini, Caterina Baroni, Pietro Beratto, Alessandra Francese, Marilena Guga and Leonardo Mosca

Academic year

2024-2025

Progetto di tesi di Chiara Baldovini, Caterina Baroni, Pietro Beratto, Alessandra Francese, Marilena Guga e Leonardo Mosca

OGR Torino represents a point of reference for culture and innovation, and is situated in a transforming urban context, where new independent energies are emerging on the margins with their own networks and languages, opening a dialogue with already established realities.

ZONA is born as a connective space that puts these two souls in dialogue, enhancing the solidity of OGR Torino and the energy of the independent scene. Not a center that absorbs, but a bridge between institution and experimentation, a place that fosters cross-disciplinary collaborations and supports the birth of new cultural imaginaries.

The project is based on three key principles: Green Entropy, which transforms OGR Torino into a living ecosystem through a micro-forest and widespread vegetation; Break, which creates a space capable of generating new perspectives by putting languages and diverse cultures in dialogue; and Independence, which fosters autonomous alliances with alternative realities, building a shared platform for cultural experimentation.

ZONA is not a brand, but a living infrastructure: an independent radio, community workshops, participatory processes, and contaminations between nature, art, and technology. A constantly evolving organism that transforms Turin into a laboratory of urban subcultures and shared imaginaries.

OGR Torino has entrusted students with the task of creating a communication campaign for the new covered space that will be built in the inner courtyard, between the Tech and Cult wings. The goal is to strengthen OGR’s identity as a hub of culture, innovation, and connection by designing a communication system capable of addressing diverse audiences. 

Supervisor: Damiano Gui