Master en Dirección Estratégica y Creativa de Comunicación de Marca | © Proyecto:  Me está creciendo el pelo Estudiante:  Jaime Ramírez de Ganuza

Language

Spanish

Start date

January 2023

Frequency

Evening

Fruition

On campus

Duration

11 Months

Credits

60

This course gives rise to creative professionals with a strategic outlook who are able to develop innovative communication solutions that resonate with 21st century consumers.

The Master in Strategic and Creative Brand Communication Management covers every aspect linked to digital media and technology, including: social media, interactive digital advertising, content marketing, search engine optimisation, alternative media, viral phenomena, experience design, mobile marketing, personal branding and communication for start-ups.

Today, when the rules of the game have changed for advertisers, agencies, media and users, the market is in need of a new professional profile able to develop ideas that are liquid, responsive, ground-breaking, mobile, non-invasive, expandable and potentially viral.

Information to decide

Objectives

  • To boost the ability to analyse and diagnose communication problems and to assess the measures taken to overcome them.
  • To apply project management methods and techniques to put forward publicity planning strategies.
  • To learn all about brand positioning and repositioning in different territorial areas.
  • To acquire the tools needed to develop innovative, high-impact concepts and ideas.
  • To develop the skills to use different media and formats, including conventional and alternative ones.
  • To become experts in planning campaigns and carrying out all kinds of communication projects.
  • To create a sound publicity portfolio, including both strategies and creative elements, which can then be used as proof of quality in job interviews or freelance projects.
  • To boost creative potential and versatility, both of which can be applied in a broad range of areas and professional profiles within the publicity industry.

The masters is eminently practical and aims to prepare the student for the real advertising world of today.

The methodology consists in learning by doing. This means that teachers set their students real challenges and invite them to apply the theory they have learned using exercises and simulations to be carried out individually or in groups.

Professionals, graduates or undergraduates wishing to develop their strategic and creative side in advertising agencies (accounting, strategic planning or creative planning), communication firms, graphic studios, media agencies, or publicity marketing and communication departments.

Professional Opportunities

Upon completion, students will be qualified to manage the strategic and creative side of any campaign thanks to the know-how and experience they acquire working with the most efficient and original strategic and creative concepts, all of which are key factors in the success of a modern publicity campaign. Career options include:

  • Creative publicity agency departments (both on- and off-line).
  • Strategic planning departments for agencies or advertising brands.
  • Marketing and communication departments working for businesses or institutions.
  • Accounting departments in publicity agencies.
  • Graphic studios and corporate branding firms.
  • Media agencies.
  • As freelancers, entrepreneurs or startuppers.

Companies that have collaborated with the master

Museu del FC Barcelona, CaixaBank, Banc Sabadell, Fira de Barcelona, Fòrum Barcelona, Volkswagen-Audi, Osborne, JTI (Japan Tobacco International), Fundació Institut Català de la Cuina i de la Cultura Gastronòmica, Candidatura Barcelona-Pirineu 2022, Saba Aparcaments, Novasol Spray, Club Natació Barcelona, Heura y Oficina Catalana de Turisme

Projects

News