ITA
|
ENG
Language
Italian, English
Start date
October 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA / ECTS
The evolution of media and technologies has profoundly transformed our perception of the world, making new languages and communication strategies essential to interpret this complexity.
In the Bachelor of Arts in Communication Design, you will learn how to craft messages and narratives, and how to communicate and enhance the identity of a brand or institution through innovative and effective storytelling and communication strategies.
From developing an advertising concept to creating integrated communication campaigns, you will progressively strengthen your design thinking skills and critical vision of today’s digital ecosystems, experimenting with different communication languages and combining strategy with creativity.
You will have the opportunity to explore the various areas of communication design — from graphic and multimedia design to brand strategy and event planning — using expressive tools such as copywriting, visual storytelling and art direction, with a strong focus on contemporary visual culture and the role of new media in communication.
The chance to work on real projects with brands, communication agencies, cultural organisations and institutions, together with participation in international competitions and ongoing dialogue with professional lecturers, will allow you to discover the many applications of the discipline — in advertising, event and performance organisation, digital communication and video production, publishing, and across the wider world of culture and the creative industries.