In occasione di Pitti Immagine Uomo 102 IED presenta REFLECT


07 June 2022

Multiplying faces, reflections and perspectives.

On Wednesday, 15 June, at the summer edition of Pitti Immagine Uomo, IED will present REFLECT to the international public, an event (by invitation only) featuring the capsule collections designed by the Fashion Design students of the Group's campuses.

Visitors to Florence's Piazza Ognissanti will have the chance to rediscover the pleasure of spending time in person with themselves and others. A reflection to start all over again from the basics, opening up to others with greater awareness and a convivial, inclusive spirit. This in short is the leitmotif of the REFLECT event, where the reflection is indeed an image reflected back by a mirror, but also an invitation to personal reflection.

A mirror installation will give form to the event’s concept: a large mirror wall will amplify the interplay of multiple reflections, asymmetries and colours. For one evening Piazza Ognissanti will thus be transformed into a living kaleidoscope that amplifies perspectives, reflecting the city and opening up its views. The pleasure of spending time with others will thus be experienced in an open-air lounge, with seating and soft lighting that gives the piazza an intimate ambiance once the sun goes down.

The installation will be the setting for a static performance dedicated to the presentation of ten capsule collections curated by IED Fashion Design students: an introspective tale that, starting from the reflection of the individual, takes shape in the men's/women's outfits presented. Thus Chiara Auterio's concept of the transience of life is transformed in KAÌ into a sequence of looks with essential geometries amidst primary colours, black and white; or the inspiration of pop iconography is a reference to the queerness of Giaco di Paolo's eight Pop Porn looks, featuring easily recognisable fabrics such as denim, leather or fleece combined with extreme silhouettes and more wearable garments. And then the experimentation in SEIS Y CUATRO, a collection of women's ready-to-wear apparel and accessories that mainly recounts the development of a new design methodology. The result is 10 looks where functionality and comfort coexist: unusual patterns, organic and unique handmade prints resulting from the upcycling of knitwear and screen prints developed by designer Olalla García Robles.

The event is promoted by the City of Florence and Pitti Immagine Uomo.

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