Date

30 April 2026

Communication Design students taking part in an interactive workshop with faculty members from the Ukrainian university.

The collaboration between students from the DAPL in Communication Design course at IED Milano and the teaching team guided by Professor Tetiana Kuvaieva of Dnipro University of Technology (Ukraine), has recently come to a close. The initiative was developed in the framework of an international Erasmus+ intensive programme held from March 30 to April 3, 2026.

Over the course of the week, students took part in an interactive workshop aimed at integrating communication design skills with strategic tools related to contemporary marketing. The programme adopted a multidisciplinary approach, combining market research, consumer behaviour analysis, stakeholder communication strategies, services marketing, and personal branding development.

Activities were structured through short theoretical modules, interactive exercises, and collaborative working sessions.

During the workshop, students engaged with case studies and mini-projects, developing market research for creative brands, designing integrated communication campaigns addressing multiple stakeholders, and applying advanced services marketing tools.

The experience fostered a dynamic and international learning environment, based on direct exchange between students and faculty from different academic contexts. Intercultural dialogue and the sharing of methodologies contributed to strengthening participants’ design, analytical, and communication skills.

Thanks to IED’s participation, the Erasmus+ KA171 project has been enriched by a new and final chapter (in addition to the DARD Vietnam Project between IED Milano and RMIT Vietnam, and the collaboration between IED Roma and Chitkara University India), confirming the Institute’s commitment to promoting international extra-European mobility and to building an increasingly global and connected academic community.

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