17 November 2020

IED Roma and IED Milano are the undisputed protagonists in the Students category -winning first and second place respectively- at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.

Beatrice Saverino (Art Director), Mauro Conte (Art Director) and Adriana Pistolese (Copywriter), all of them new graduates at IED Roma from the Undergraduate Programme in Communication Design, were awarded gold with the New York Times Plug In campaign. The idea is to come up with a solution to the problem of information bubbles. In fact, algorithms nowadays tend to feed us the information they think we may find more interesting. The result is that we only read news that reflect our interests. The purpose of the NYT Plug in is to circumvent the cookie system to give anyone browsing the internet the opportunity to learn different points of view. The creative team was led by lecturer Massimiliano Traschitti.

Click HERE to view the New York Times Plug In campaign.

Alessia Lullo (Art Direction), Carlotta Rubinato (Copywriting and Content Design), Francesco Pomarici (Art Direction), Massimo D’Arienzo (Art Direction), Sofia Lorini (Copywriting and Content Design) and Viviana Sandrini (Art Direction), all of them new graduates at IED Milano in Communication Design, were awarded silver with The Kingdom Menu campaign. This project is based on a simple and easy concept, which focuses on home delivery services. Until we can travel again, Burger King will bring a taste of travelling to you thanks to its home deliveries of the coolest hamburgers whose menu is inspired by the cuisine of different countries around the world. Of course, from the specially equipped kitchen of the nearest fast food restaurant. Lecturers Alessandro Candito and Matteo Grandese were guiding the creative team. 

Click HERE to view The Kingdom Menu campaign.

Click here to see all the awards won by the Students of IED Milano!

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