An installation at Pitti Uomo 110 exploring fashion, visual arts and editorial research
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Pathos Formula: Francesca Gavin Curates IED’s Project at Pitti Uomo 110 Exploring Fashion and Visual Arts
Date
05 May 2026
On the occasion of Pitti Uomo 110, IED presents Pathos Formulas, an exhibition and installation project set within the spaces of the former Teatro dell’Oriuolo in Florence, open to visitors from June 16 to 19. More than an exhibition, it is a shared research environment where fashion, visual arts, and editorial practices intertwine, shaping a transdisciplinary platform capable of connecting languages, images, and creative processes.
The project is curated by Francesca Gavin, Editor-in-Chief of EPOCH Review and Director of Visual Arts at Murmur, a leading figure in the international contemporary curatorial scene. Around this vision, students from different disciplines—fashion design, styling, photography, graphic design, video, sound, and interior design—collaborate across six project clusters, reflecting IED’s educational approach, grounded in dialogue and experimentation.
At the core of Pathos Formulas lies the concept of Pathosformel, developed by art historian Aby Warburg: an idea of visual memory in constant motion, where symbols, gestures, and forms travel across time and re-emerge in new contexts. In this sense, the project takes shape as an open and dynamic archive, where the past is never static but continuously reactivated in the present.
Within the context of Florence—a city deeply connected to Warburgian thought—the installation becomes a space of resonance, where historical stratifications and contemporary visions converge. Moving between installation and editorial practice, Pathos Formulas offers an immersive experience that highlights the fluid relationship between fashion and visual arts, providing the audience with a collective and ever-evolving perspective on the contemporary imaginary.
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