Istituto Europeo di Design will attend the 89th Geneva International Motor Show (7-17 March 2019) to present as a worldwide premiere Tomo, the new electric concept car designed by the thirteen students of the Master in Transportation Design in partnership with Honda Design.
For about a year the students worked as if they were in an automotive design center with the aim of presenting a vehicle halfway between a smart device and a mobility tool that combines the needs of free time leisure outside the city with the demands of working in an urban setting. A vehicle of this type, designed to be a faithful companion of its user and able to adapt to his or her wishes and needs could only be called Tomo – friend in Japanese.
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