IED and Honda at Geneva 2019

Istituto Europeo di Design will attend the 89th Geneva International Motor Show (7-17 March 2019) to present as a worldwide premiere Tomo, the new electric concept car designed by the thirteen students of the Master in Transportation Design in partnership with Honda Design.

For about a year the students worked as if they were in an automotive design center with the aim of presenting a vehicle halfway between a smart device and a mobility tool that combines the needs of free time leisure outside the city with the demands of working in an urban setting. A vehicle of this type, designed to be a faithful companion of its user and able to adapt to his or her wishes and needs could only be called Tomo – friend in Japanese.


Follow the project:
#hondatomo #iedtorino #geneva19


next stop: geneva 2019

July 2018
IED students start working in groups on the concept of the brief Honda next “fun” driving proposing some sketches

November 2018
Honda designers choose the project on which IED students will work all together to realize the model in 1:1 scale

January 2019
IED announces that the fifteenth concept car with which it will be at the Geneva International Motor Show is called Tomo

February 2019
Tomo is the friendly mobility tool for the year 2025, thesis project of the Master in Transportation Design IED Torino

March 2019
See you at the Geneva International Motor Show, 7-17 March



Tomo represents the way in which IED young designers imagine their car for the year 2025, a friendly mobility tool born thanks to the suggestions received from the Honda professional designers.

Download the press release: ENG | ITA


ied torino and the geneva motor show in the past years

Visit the gallery and discover Hyundai Kite, Scilla, Shiwa and some of the others projects presented by IED at the Geneva International Motor Show in the previous years. All these concept cars are thesis projects of the two-year Master in Transportation Design based in Turin

To become a transportation designer

Transportation Design

Turin | Master Courses
Start date: 26-01-2022

Request Information

Transportation Design

Turin | Undergraduate Courses
Start date: 20-10-2021

Request Information

Autodesk Alias

Turin | Continuing Study Programs
Start date: 25-01-2022

Request Information

Car Design - An Introduction

Turin | Summer and Winter Courses
Start date: 05-07-2021

Request Information