An animated logo and an original audio track designed to capture the urban and underground energy of the Red Bull Turn It Up national final.
IED X Red Bull Turn it Up
Special Project - IED Roma - In collaboration with Red Bull Italia
Academic year
2025-2026
On the occasion of the national final of Red Bull Turn It Up, Red Bull Italia involved IED Roma in the production of an animated logo and an original audio track capable of expressing the character and intensity of the event.
The project brought together students from Sound Design and Graphic Design, who were invited to interpret the brand’s values and the spirit of the evening through a coherent, essential and high-impact visual and sound language.
The outcome is a compact audiovisual identity in which animation and sound interact to create an immersive experience: an urban and underground–inspired track designed to accompany the event, and an animated logo that synthesises its rhythm and energy.
Music by Andrea Segneri, animated logo by Filippo Poma, sound design by Adriano Tullio.
Project from the courses of
