A generative visual system rooted in home, memory and transgenerational trauma that fosters self-awareness, intergenerational dialogue and a stronger sense of belonging
Querencia
IED Barcelona – Student: Irina Kavtaradze
Academic year
2025/2026
Drawing on research into the transgenerational trauma experienced by Holocaust survivors, Carl Jung's personality types, flexible visual systems, autobiographical family archives and a series of interviews, this project examines how conscious and unconscious patterns shape individual identity.
The student translates all this information into a generative visual system based on personal data that fosters self-awareness, intergenerational dialogue and a stronger sense of belonging.
The outcome is a bespoke felt rug — a unique inner landscape for each individual or family — that connects technology with craftsmanship while preserving collective memory in a tangible object designed to be passed down from one generation to the next. Because home is not a physical place, but an internal psychological structure that anchors identity despite change.
Winner Honourable Mention Best Thesis Award in Graphic Design, pathway in Advertising 2026
Irina Kavtaradze is a Bachelor of Arts in Graphic Design, pathway in Adverstising student
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