Graphic Design, pathway in Advertising



Start date

September 2024


Full time


On campus


4 Years


240 ECTS

Immerse yourself in creative visual communication, learn how to develop advertising campaigns, branding, logos and sales strategies, turn your passion into a professional career.

The Graphic Design, pathway in Advertising course is for aspiring professional audiovisual designers who want to develop the strategic, creative and artistic aspects of audiovisual communication.

This program goes beyond the traditional boundaries of the discipline to give graphic designers the creative mindset needed in the advertising world. During the program you’ll not only create design projects, you’ll learn how to develop visual communication campaigns using conceptualisation, branding strategy and art direction to add value to the campaign.

What’s more, in this degree program you’ll develop a variety of projects working with actual clients, applying what you’ve learnt to your Final Project based on a real brief.

There are 60 places available for first-year students majoring in Graphic Design. Of these places, there is no specific number assigned by pathway or language.

Information to decide

In the program you’ll learn to design everything from a brand logo, name or slogan, to a complete communication strategy.

The syllabus sets increasingly demanding goals as the 4-year program progresses, culminating in a Final Project working for a real company. The program methodology is based on learning by doing, encouraging interdisciplinary interaction with students studying other areas of design in collaborative workshops and joint projects.

The BA in Graphic Design, pathway in Advertising is taught in English, a language that opens up a world of professional opportunities for the future. During your learning experience, you’ll acquire knowledge that transcends the traditional boundaries of graphic design, preparing you for a market where designers must incorporate creative communication concepts and strategies in their projects.

The school collaborates with companies and institutions in the visual communication sector, the best way to gain first-hand experience working in graphic design. All the lecturers are professional designers working in the industry.

This program is for young people interested in communicating in a creative way. If you love making an impact and want to design innovative campaigns, logos, brands and strategies in a variety of different formats, the Bachelor of Arts in Graphic Design, pathway in Advertising is the program you’ve been looking for.

The course is focused on people interested in learning how to create a brand, communicating brand identity in a creative way, understanding how strategies and branding work, and putting it all into practice.

In fact, during your projects you’ll work with real brands. After completing the program, you’ll have all the skills you need to create and shape your proposals in a professional way to make an effective visual impact.

One of the main reasons for choosing the IED Barcelona Bachelor of Arts in Graphic Design, pathway in Advertising program is that, as well as learning all the ins and outs of how communication works, you also acquire all the know-how and skills you need to design everything from a brand logo, name or slogan to a complete communication strategy.

Another advantage is that you’ll be working with real international brands, agencies and firms as part of versatile teams in a creative, multidisciplinary international setting. Last but not least, there’s our teaching staff, lecturers with extensive professional experience in the design sector to guide you on your way in the advertising world.


What will you learn?

In the first year you’ll acquire the basic concepts of design, design culture and project methodology. Lecturers actively encourage you to break the mould, to create and communicate.

First Semester

Foundation Project I
Representation Techniques I
Project Communication I
An introduction to Marketing
Science Applied to Design
Colour and Form

Second Semester

Foundation Project II
Representation Techniques II
Project Communication II
Technical Drawing I

Year Subject

The History of Art and Design

What will you learn?

In the second year you’ll study the technological and design tools required to communicate a simple and effective visual message, developing your own creative style and interdisciplinary methodological processes. You’ll also learn about software tools like Adobe Photoshop, Adobe Illustrator, Adobe After Effects and more, and how to use your creativity to take effective action in corporate communication initiatives.

First Semester

Informatics Graphic Design I
Animation Techniques
Graphic Design Workshop I
The History of Graphic Design
Graphic Techniques in Graphic Design
Graphic Design Photography
Typography I

Second Semester

Audiovisual Graphic Design
Digital Communication I
Informatics Graphic Design II
Typography II
Interdisciplinary Project

What will you learn?

In the third year you’ll be ready to create and apply the knowledge you’ve acquired in projects for actual clients, consolidating your creativity and art direction, understanding all the intricacies of the professional environment. What’s more, you can create a solid portfolio to showcase your work in a professional context.

First Semester

Graphic Design Strategy and Management
Workshop II
Corporate Identity Project
Photography Creation
Project Communication III
Project I

Second semester

Creativity Workshop
Media Planning
Editorial Project and Interactive Communication
Contemporary Communication
Packaging Project
Multidisciplinary Workshop

What will you learn?

In the fourth year, apart from the obligatory steps, you’ll be developing projects in which all the know-how you’ve acquired in previous years comes together to prepare your Final Project with a real client company.

First Semester

Intellectual Property
Workshop III
New Media
Project II
Art Direction
Professional Internship
Multidisciplinary Workshop II

Second Semester

Final Project


Xano Armenter


Joao Antunes