A speculative yet realistic business and design proposal developed for Vibia, exploring how lighting can become an intelligent interface between humans, technology, and space
Sync
IED Barcelona - Student: Beatriz De Araujo Caparelli
Academic year
2025/2026
“Sync” is an adaptive lighting ecosystem focused on creating “Conscious Atmospheres” that respond to human wellbeing in real time. Through anonymous environmental and biometric sensing, Sync understands collective behavior and dynamically adapts lighting conditions according to focus, stress, energy, and spatial interaction.
The project combines AI, data, and human-centered design to transform workplaces, hospitality, education, and retail spaces into responsive environments. More than a lighting solution, “Sync” proposes a scalable platform and futureoriented business model aligned with Vibia’s vision of innovation, sustainability, and emotional spatial experiences.
Winner of the Honourable Mention Best Thesis Award Business Design 2026
Beatriz De Araujo is a BA (Hons) in Business Design student
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