Business Design
Find out how to make an impact by combining design, innovation and technology in a unique course validated by the University of Westminster
Barcelona
ENG
Bachelor of Arts (Hons)
Language
English
Start date
September 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
360 UK Credits
An exclusive course in which you’ll learn how to apply your creative mindset and design skills to a specific context.
You’ll develop your skills as never before to convert creative ideas into viable and sustainable business proposals, defining your user, value proposition and ecosystem of action. You’ll also discover the technologies, resources and methods required to apply design to business.
The market needs more and more multidisciplinary professionals, designers who can recognise opportunities for innovation and come up with the ideas needed to create and implement new systems. This program will help you to combine design, innovation and technology to drive positive change in the 21st century.
In the 3-year program, you’ll develop as a member of a team, and gain the experience you need to launch your own start-up. Your lecturers are professional designers working in the sector, eager to pass on their first-hand experience and knowledge.
Information to decide
With a project-based learning method you’ll gain experience that’s easy to apply in an international context.
Hands-on experience and a creative methodology is always our point of reference, an essential part of design thinking, the very core of the program.
In this program you’ll learn all the basics of 'diverging' work, how to analyse the context of the project, find and recognise opportunities and come up with ideas, as well as 'converging' work to find and propose, validate and implement a variety of solutions in various real-life scenarios.
You’ll work with a hands-on learning method, playing an active role in learning activities, alternating between theoretical input and hands-on exercises. The program, which includes a project to be developed every year, is held in an interdisciplinary and international setting, alternating between individual reflection and collaborative teamwork.
The BA (Hons) in Business Design is a program for students with an ambition to make the world a better place by providing solutions people can use, solutions that are both technologically feasible and economically viable for the companies that implement them.
If you find inspiration in a range of design disciplines and want to apply a design mindset to various business areas, this is the program for you.
At the end of the program you’ll have learned everything you need to turn your passion for design into design solutions in a fully functional business context.
We live in an ever-changing world where design visionaries have an increasingly crucial role to play.
This program is one of the few that offers Business Design in an undergraduate program, giving you a broad understanding of different design disciplines (product, service, web, application, strategy, etc.). You’ll also learn how to apply a design mindset to a business context.
Project-based learning gives you the opportunity to put your knowledge into practice. This course is offered in collaboration with the University of Westminster, so on completion of the course you’ll have a degree from a renowned British university.
Syllabus
What will you learn?
In the first year you’ll learn all the fundamentals of design, innovation and technology. You’ll explore graphic and product design, and design as a key element of communication; you’ll also learn how to use the concept of "user-centred" design to improve user experience, focusing what you create on specific customer experience.
Part of the first year course focuses on innovation, finding innovative solutions to solve complex challenges and discovering how new technologies evolve. This lets you take your first steps in user experience (UX) design.
Design Fundamentals
History of Design
Semiotics of Communication
Social Sciences for Design
Innovation Fundamentals
Business Strategy
Introduction to Finance
Introduction to Innovation
Brand, Marketing and Communication
Techology Fundamentals
Technology Evolution
Digital Marketing
Design Lab
Experiencing Products
Design Methods
Innovation Lab
Operations Management
Finance Fundamentals
Level 4 Project. Project 1
Workshops Level 4
What will you learn?
During the second year, you will deepen your understanding of the application of design, innovation and technology in the development of products, services and strategic projects.
In the design area, you will work with strategic design, design research and the analysis of design trends—tools that will help you better understand users, contexts and the dynamics that influence the evolution of design.
In the field of innovation, you will learn how to structure and manage projects, exploring the development of business models and the dynamics that shape how organisations operate.
The technological component of the programme will focus on the development and prototyping of digital solutions, enabling you to acquire skills in web development and app prototyping.
Applied Design
Strategic Design
Design Research
Design Trends
Applied Innovation
Applied Innovation
Project Management
Applied Technology
Web Development
App Prototyping
Integrated Design
Service Design
UX Design
Strategic Trends
Integrated Innovation
Business Model Innovation
Business Law
Business Dynamics
Level 5 Project. Project II
Workshops Level 5
What will you learn?
In the third year you’ll explore more intangible design concepts, how to define strategies, critical and speculative thinking and design analysis. The innovation and technology modules focus on implementing innovation processes.
Finally, you’ll apply all the knowledge you’ve acquired during the course to a final project working for a real client, combining in-depth research with hands-on development, fully focused on meeting the requirements of the client’s brief.
You’ll start this final assignment with all the fundamental knowledge and practical experience you need; you'll also discover all you need to know about creating and promoting your own personal brand identity, helping you to make your mark in the industry or launch your own successful start-up.
Design Management
Design Management
Social Innovation
Speculative Design
Innovation Management
Innovative company
Team & Change Management
Technology Management
Business Technology Management
Strategic Innovation & Technology
Level 6 Project. Project 3
Workshops Level 6
Faculty
Director
Raffaella Perrone
PhD in Theory and History of Architecture
Course Coordinator
Joan Maroto-Sales
PhD in Architectural Projects
Teacher
Manuela Procopio
Service Designer and Digital Design Specialist
Teacher
Gabriela Pedranti
Teacher
Mireia Dilmé
Tech Enablement Program Manager at Google Cloud Consulting
Teacher
Joao Antunes
Teacher
Francesca Tur
Trend Analyst and Futures Communicator
Teacher
Aviv Shany
Designer and Multidisciplinary Maker
Teacher
Rafael Pérez
Design and Innovation Management Specialist
Inside the labs
+3
Hybrid Lab
+2
Media Lab
+4
Design Labs
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