Language

English

Start date

October 2022

Frequency

Full time

Fruition

On Campus

Duration

3 Years

Tell the story of a fashion product using a powerful marketing storytelling: you will learn how to understand consumer needs and connect with your target market. Come and find out all about this with our three-year Fashion Marketing Undergraduate Programme at IED Firenze

Making a good product into a successful one: the three-year Undergraduate Programme in Fashion Marketing at IED Firenze will get you into the heart of fashion, probably the most creative and challenging market sector in our society today. We will go through it together, in a way to understand how innovative marketing and communication strategies can really make the difference in a fashion project.

This programme has been developed to meet the growing demands of a dynamic international market. We want to prepare future professionals who can cover a whole variety of roles, driven by modern thinking, strategic vision and cross-sector experience and knowledge.

While here, you will learn how to carry out market research, collect information, analyse data, create brand identity and market placement. You will also understand what kind of communication tools, distribution strategy and interaction with consumers, media and PR should be developed as a result. And your focus will always be on the latest trends and evolutions in terms of style and inspiration.
 

Information to decide

When marketing turns into storytelling as a strategy for brands, designers and fashion products
 

The three-year Undergraduate Programme in Fashion Marketing at IED Firenze covers a variety of cultural subjects, techniques and methods of the fashion world. Based on a creative, practical and cross-cutting approach, it will prepare you for many different roles that you may take on when working on your marketing and communication projects.

The main factor that all these jobs have in common is the knowledge and understanding of the fashion system. Over three years, you will learn how to effectively design and manage new communication strategies and integrated business plans. You will work on advertising campaigns, liaising with media and industry partners across digital and social media platforms. You will also take on new challenges such as ethics and sustainability, which are currently reshaping the industry and market as a whole.

The Fashion Marketing degree programme at IED Firenze will encourage you to take on a new thinking and a stronger global vision, as you move towards becoming the key connection between fashion companies and consumers. To achieve all this, you will be supported by experienced experts, working on a variety of projects in cooperation with some of our partner companies. This way, you will have full access to all the tools you need to develop a complete marketing plan on your own and with some innovative thinking.
 

The three-year Undergraduate Programme in Fashion Marketing at IED Firenze is for students with a strong motivation and creativity, both of which are key factors to understand and engage with fashion, media and brand identity. This programme is just made for you if you feel the digital market has no boundaries or age, if you want to break the rules when it comes to launching a new fashion product and if you want to bring new light to the industry with your own vision and experience.

This training will turn you into a valuable resource for companies looking to stay competitive in current market conditions. You will do all this as you work towards developing strong brand identity and new products that will meet consumer needs and expectations.

With your knowledge of processes, methods and materials, you will be able to confidently interpret market trends and work your way into different roles such as Brand and Communication Specialist, Merchandising Specialist, Product Manager, Fashion Buyer, Retail & Store Specialist and Digital Coordinator.
 

The key asset of our three-year Fashion Marketing degree programme at IED Firenze is a strong focus on project design and product development processes. But even more so is a method, which is based on two main drivers: one is innovation, reflecting the ability to think creative using any data, analysis and research to provide an overview of global and digital markets. And the other one is cross-sector thinking, which is viewed as a way to bridge the gap between education and work, based on the use of specific skills from many different areas of fashion.

As you enjoy this experience at IED Firenze, you will have the opportunity to get in touch with students, alumni, experts and guest speakers, while also being involved in real-life project works. Working closely with companies will help you embrace a multi-disciplinary approach. You will enjoy working as part of a team and develop a greater awareness of contemporary lifestyles, media practices and the way products are designed, marketed and made available to consumers.

The limited number of students is another great advantage. You will be able to develop close and personal relationships with your lecturers, who are selected among professionals and experts from the industry. On top of that, the school provides the best level of learning experience with labs, equipment, workshops and a teaching method which is constantly being improved and updated.

This programme has a special focus on market transformation, which is currently driven by an ever faster pace of change. Together we will create a product narrative from concept to promotion, going through all the key steps that bring uniqueness and sophistication to any fashion business. This includes market research and analysis, business planning, budgeting, relationship and viral marketing, consumer psychology and brand analysis.
 

Syllabus

first year

The first year is aimed at getting you familiar with the fashion market, as you move into content creation and promotion work. These are both key elements for you to acquire a critical understanding of the workflow behind each project. 

STYLE, HISTORY OF ARTS & COSTUME    
HISTORY OF FASHION 1    
DESIGN METHODS    
MARKETING METHODS
FASHION MANAGEMENT
COMPUTER GRAPHICS 1
TEXTILE CULTURE
FASHION MARKETING 1
FASHION MEDIA
 



second year

The second year is phase 2.0 of your training. You will acquire more awareness and a stronger personality as you further develop your practical skills from the first year. You will have the opportunity to work step by step on the product development process, covering on-line and off-line communication all the way to marketing and sales of your product.

PHENOMENOLOGY OF FASHION
COMPUTER GRAPHICS 2
FASHION MARKETING 2
FASHION PRODUCT    
MARKETING ETHICS    
BRAND MANAGEMENT
FASHION RETAIL 1
MULTIMEDIA COMMUNICATION
HISTORY OF FASHION 2
 



third year

On your third and final year, you will move into a more international context. Your ability to work independently and reinterpret the world of fashion will help you develop a real-life fashion business project as a basis for your dissertation. All of your skills, creativity and personal style will be poured into this final work.

VISUAL CULTURE
FASHION RETAIL 2
DIGITAL MEDIA MARKETING
BUSINESS MANAGEMENT
FASHION MARKETING 3
HISTORY OF FASHION 3
 

Faculty

Renato Stasi

Course Coordinator

Arianna Mereu

Daniela Fiorilli

Chiara Ioele

Andrea Selvi

Martina Corezzi

Alessio Sorrentino

Claudia Di Manzano

Valentina Bellantone

Ivan Bellanova

Daniele D'Orazi

Desolina Suter

Giorgio Ammirabile

Francesco Brunacci

Enrica Guidato

Elisabetta Di Giugno

Karen Elena Yamin

Claudia Gelosa

Andrea Nardi

Gabriele Di Ruvo

Camilla Di Biagio

Spiros Stella

Stefano Guerrini

Claudia Fazzini

Projects

News