Fashion Marketing and Communication
Rome
ENG
First Level Academic Diploma in Fashion Design - Specialization Fashion Marketing and Communication
Language
English
Start date
October 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA/ECTS
Course Coordination
Valentina Rainone
The Bachelor of Arts in Fashion Marketing and Communication at IED Roma prepares professionals capable of interpreting and anticipating changes in the contemporary fashion market, with a multidisciplinary approach that combines strategy, innovation, and sustainability. The course provides tools to deeply understand the languages of visual and digital communication, with particular attention to the dialogue between small and medium-sized enterprises and major international players.
Rome, with its artistic and cultural heritage, offers an ideal context for exploring the connections between fashion, society, and communication, fostering a broad and updated vision of the fashion world.
Course structure and contents:
The programme spans three years, during which design is integrated with cultural knowledge, dialogue with professionals, technical skill development, and the use of innovative tools.
Year One: Focused on acquiring fundamental theoretical, visual, and methodological skills. Courses such as fashion management and fashion marketing enable students to understand the structure of the sector, the product development cycle, and the importance of economic variables. At the same time, students are introduced to the basics of strategic planning and operational management of collections, with emphasis on analytical approaches and the ability to translate theory into practice.
Year Two: Enriched with more complex and cross-disciplinary projects, supported by complementary subjects such as branding, retail, neuromarketing, and market segmentation. These refine understanding of consumer behaviour and competitive dynamics. Vertical modules are introduced on specific sectors – fashion, beauty, and hospitality – to explore their specificities and languages, both in terms of marketing and sales.
Year Three: Designed to consolidate students’ project and methodological autonomy. The curriculum expands to include strategic and international subjects such as fashion buying and international marketing, fostering a vision that is both global and local. The focus is on the thesis project – individual or group – which represents an advanced professional simulation. Supported by mentoring and entrepreneurship activities, it integrates analytical, creative, and managerial skills acquired throughout the programme.
Extra-curricular activities, interdisciplinary projects in collaboration with cultural institutions and international organisations, and partnerships with companies further strengthen preparation, allowing students to engage with real contexts and develop a concrete and international vision of their professional path.
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