Workshop
Strategic Design Clinic: What we need to disrupt the future
Date
21 October 2026
Time
18:30 PM - 20:45 PM
Where
IED Barcelona – Point One, c/ Biada 11, 08012, Barcelona - Spain
Fruition
In-person event
In a context shaped by uncertainty, rapid technological acceleration and the continuous transformation of organisations and markets, a fundamental question arises: what do we really need to build futures that are more relevant, sustainable and disruptive?
Within the frame of Barcelona Design Week and to mark the 20th edition of the Master in Strategic Design Management, Strategic Design Clinic: What we need to disrupt the future is a collaborative experience that brings together alumni, professionals, innovation leaders, students and experts in Strategic Design Management to address real-world challenges through strategic thinking and design. It is a space for collective exploration in which participants will work on complex challenges proposed by the participants themselves.
The session will be facilitated by alumni and leading figures from the Strategic Design Management ecosystem, who will guide attendees in analysing different perspectives, challenging assumptions, identifying opportunities and exploring new directions for the future. The aim is not to find definitive answers, but to generate meaningful conversations, broaden the understanding of complex issues and activate the ability to imagine and design alternative futures.
Some of the cases to be explored include:
● A value proposition that needs rethinking
● A product or service struggling to find product-market fit
● A team or organisation stuck in old ways of working
● A market shift that we do not yet know how to respond to
● A situation in which we know something needs to change, but are not yet sure what
The clinic will take place at IED Barcelona on 21 October from 6.30 pm to 8.45 pm and will provide an opportunity to explore how Strategic Design Management helps connect vision, innovation, business, technology and human experience to address today's challenges.
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Event in English.
Free admission – registration required here.
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