27 September 2019
What do people do with ketchup packets? That' s simple, they just 'steal' them. It’s always been like that. So why not make this practice official and turn it into a viral contest? Challenging each other, in teams, to steal a record number of packets, in record time. As many as 150 packets in 15 days. With the opportunity to win a supply of ketchup long enough for at least 150 years.
That's the successful idea behind the ‘Steal it’ campaign, created for Heinz by four recent IED Milano graduates in Communication Design and just awarded a bronze in the experiential marketing category at the 60th Clio Awards in New York, an international competition that recognises and promotes innovation and creative excellence in advertising, design, and communication.
The young IED talents honoured are Tommaso Maria Araldi, Amina Gatti, Marina Maiuri, and Giorgia Raffaele, authors of the campaign (and related contest 'You stole my Heinz') created for the 150th anniversary of the well-known sauces brand, as part of a school project from last academic year. The three young Art Directors (Araldi, Maiuri, and Raffaele) and their fellow Copywriter/Content Manager (Amina Gatti), under the supervision of lecturers Fabio Pedroni and Lorenzo Picchiotti, developed together a project that was able to impress the Manhattan International Jury as the most original in responding to the challenge set by Heinz. That is, making the brand as relevant to the younger generation as it is and once was to their parents and grandparents, thus creating a new and loyal target group, while also strengthening the existing one.
A new important success for the Communication programmes of IED Milano, after the Yellow Pencil awarded last July at the D&Ad Awards in London to four students of the Master Course in Creative Direction, and an impressive two Graphite Pencils won on the same occasion by two groups of students from the Postgraduate Programme in Art Direction Lab. All this in a year marked by the recognition, for the second time, of the title of best creative school in Italy, with the Golden School Trophy earned at the Spot School Award in Salerno.
"We feel exceptionally honoured to be awarded as the only Italian school on the 60th year of the Clio Awards, earning the top creativity award in the world by such a respected media source as the Time magazine," says Elena Sacco, Director of IED Milano School of Communication. - "Three years ago we decided to set up a programme involving a number of multidisciplinary student teams from the courses of art-direction, copywriting and creative direction. As part of classroom workshops and under the supervision of renowned creative directors (who are also lecturers at our school) they went on to develop communication projects for national and international contests. It was a wonderful adventure that allowed our students to try their hand at challenging briefings with very tight deadlines, with a view to - once again - actually immersing themselves into real professional settings."
Click here to see all the awards won by the Students of IED Milano!
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
10 scholarships to promote the talent of young creatives.
With the awards earned for the campaigns created as part of both the Undergraduate Programme in Communication Design and the Postgraduate Art Direction Lab, IED is still the most awarded Italian creative school internationally in the area of Communication, also ranking among the top ones in the world.
IED is pleased to share the creation of a brand new platform addressed to their creative community – IED Smart Creativity.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.
Apply now for an Undergraduate course in Italy, starting in October 2023, and get a 15% off your tuition fee.
Il Giro del Mondo in 80 Giorni - 150 anni dopo (Around the World in 80 Days - 150 Years Later) (book by graphic designers from IED Rome), the start-up Potap (a family of filters to purify water, by two product designers from IED Milan) and the tech fashion collection LAGRANDE: SISTEMA are officially competing for the prestigious Compasso d'Oro Award
IED Milano and IED Cagliari kick off the brand new course in Communication Design
IED Milano Alumni in Product Design. He's considered one of the most important Italian contemporary designers.
Manuel Alberto Claro was born in Santiago, Chile. In 1974, he moved to Denmark and since that time he lives in Copenhagen. He graduated as a stills photographer from IED Milano in 1994 and then worked as an assistant photographer in Milan, New York City and Copenhagen before enrolling at the National Film School of Denmark in 1997. He also works on commercials for companies like IKEA, Nokia, and Volkswagen, and on music videos for the likes of FKA Twigs, Paloma Faith, and Rhye. He is an active member of the Danish Society of Cinematographers.
Next February be part of our inspiring Semester courses and develop new skills in an international and engaging environment!
Two IED projects made it to the finals of the historic Umbria-based manufacturer's international competition reserved for students attending Art and Design Academies around the world.
First place went to the start-up Swarmix (by Edoardo Amato, Enrico Canella and Giacomo Pizzoni), focusing on the preservation and repopulation of bees.
We are ready to kick off the first edition of the Master of Arts in Transdisciplinary Design. The course will take place in Turin and will combine the topics of Mobility of the future and Cities in Flux.
Recent graduates Alice Roncella and Edoardo Bertora (SpaceDuck Studio) take the 'Strano Award' with a game of strategy and competitive thinking on the first PRESS START - Video Game Student Conference.
The emerging fashion designer gained distinction as part of the Camera Nazionale della Moda programme dedicated to the excellence of Italian schools.
A can’t-miss appointment with emerging fashion design features recent graduates of IED Milano and Roma campuses at the ADI Museum on 20 September.