At Tech Villa, as part of the off program of Italian Tech Week, Andrea Pinchi, coordinator of the two-year specialist program in Interaction Design at IED Turin, explored the evolution of the user experience across graphical user interfaces, touch, natural language, and intelligent agents.
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Design meets Tech: crafting tomorrow’s experiences
Date
27 October 2025
Digital design is changing rapidly. Interfaces are no longer just screens and buttons: they are becoming intelligent, connected environments where people expect comfort, personalisation, and a seamless relationship between the digital and physical worlds. The market demands faster, more sustainable, experience-centred innovation, pushing Interaction Design into a strategic role that unites people’s needs, emerging technologies, and real contexts.
As illustrated in the talk “Design meets Tech: crafting tomorrow’s experiences” by Andrea Pinchi, Coordinator of the Master of Arts in Interaction Design at IED Torino, the graphical user interface made computers understandable through metaphors like "desktop" and "folders"; touch restored naturalness through intuitive gestures; natural language further lowered the barrier to access. But this simplicity does not solve everything: when visual space, structure, colors, and time are needed - maps, tables, and timelines remain decisive tools for clarity and control.
New tools for Interaction Design
Traditional methodologies alone are no longer enough. It is necessary to integrate physical and digital for more complete multimodal experiences, coherently orchestrating the graphical user interface, touch, voice, gestures, and natural language. The interface is a channel of exchange between person and system, a two-way dialogue that provides feedback and sometimes anticipates needs.
From concept to experience: designing intentions and connections
With natural-language interfaces, the focus shifts to specifying the desired outcome, not the procedure. Clear objectives, explicit constraints, and a defined context are needed to avoid walls of text and inconsistencies. On the horizon, ecosystems of agents are emerging that can decide and execute actions, including in the physical world, thanks to robotics. The human role moves toward supervision, orchestration, and accountability. Domestic robots show how an agent moves in inhabited spaces; industry offers mature practices in human–robot interaction; animation teaches how to make states and emotions legible through movement; gestures and context-aware interactions complement voice and text with immediate signals.
Education and vision at IED Turin
In the two-year program in Interaction Design at IED Torino, coordinated by Andrea Pinchi and Alice Mela, these principles become labs and prototypes that unite physical and digital. Multimodal design integrates the graphical user interface, touch, voice, gestures, and agents to deliver inclusive, effective, and sustainable services, reducing cognitive load and improving quality of life.
Envisioning experience as a human value
The Interaction Design of the future is not only about usability. It concerns connection, experience, and the integration between imagination and reality. Designing today means putting people at the centre and building interfaces that are visible when needed and invisible when they truly help.
👇🏻 Watch the full Talk here!
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