27 May 2019
It is the top national advertising competition that crowns the Istituto Europeo di Design, with a raft of prizes for students at the two campuses in Milan and Rome.
On the 18th anniversary of the Spot School Award, the IED Milano School of Communication directed by Elena Sacco won for the second year in a row the Golden School Trophy as the best creative school in Italy, as well as a number of awards, including first place in the 'unconventional' category for the #nonlavartenelemani project by Eleonora Gavazzi, Luca Occhinegro, Gianmarco Fanelli, Carola Ceriotti, and Claudia Venturini, all enrolled in the Undergraduate Programme in Communication Design. The guerrilla marketing project carried out for Caritas Italiana seeks to give users the experience of being the primary drivers (and therefore promoters and perpetrators) of conflicts around the world.
A gold and a Grand Prix go to a group of second-year female students from the same programme at IED Roma: Eva Monaco, Ilaria Carnevali, Ginevra Olivieri were awarded by the President of the Jury Paolo Iabichino 'for their ability to use a contemporary creative language, fitting into a natural behaviour without any forcing, with the purpose of raising awareness on such important issues within their own digital habitat'. The Gran Prix City of Salerno-RAI Advertising was awarded as best advertising message to the digital campaign developed - again for Caritas Italiana - by the three female students enrolled at the IED Roma School of Communication, which is managed by Lorenzo Terragna and awarded for the third time. A project developed under the supervision of lecturer Massimiliano Traschitti, Art Director of JWT, together with Saatchi&Saatchi Copywriter Martina Ricciardi, against the use of weapons in the world, following the banning on WhatsApp of the gun emoji in 2016.
Students from the Master Course in Creative Direction at IED Milano (managed by Jack Blanga) were also awarded prizes in the 'unconventional' category with a second place shared by Francesca Lollino, Valentina Trevisanello, Edoardo Serafini and Nicolò Danesi. These Master students were awarded together with fellow students from the Undergraduate Programme Filippo F. Lucchini, Luca Ricci, Carlotta Rubinato, Guglielmo Taveggia and Lorenzo Brazzini.
The Undergraduate Programme in Communication Design at IED Milano still has some award winners in the 'Digital' category, with a third place going to Eleonora Giavazzi, Luca Occhinegro, Gianmarco Fanelli, Carola Ceriotti, Claudia Venturini, and a further third place in the 'unconventional' category to Giulia Badaloni, Angela Lasko, Alice Garbin, Matteo Stucchi, Anna Paola Zanella. A special acknowledgement was finally awarded later in the evening to Celeste Caiello, Marco Manni, Anna Minguzzi, Arianna Nobili and Francesco Saverio Gallista.
Spot School Award is the international advertising contest organised by Association 'CreativisinascE' based in Salerno. The contest is open to communication and advertising students attending courses in advertising, multimedia and audiovisual technologies, graphic design, marketing and photography at Italian or foreign schools and universities.
Click here to see all the awards won by the Students of IED Milano!
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