NEUº explores the construction of a contemporary brand through the dialogue between graphic design and fashion, proposing new ways of relating body, clothing and identity
NEUº
IED Madrid - Students: Alejandro Domínguez, Mirian Galán y Sofía Maya Ramos
Academic year
2025-2026
Neuº is a branding project that develops a complete identity —strategy, positioning and visual language— articulated around the concept "Ner ways of wearing clothes". The brand system is structured through a visible graphic grid and essential geometries —circle, triangle and square— that organize a flexible and adaptable visual language.
The identity is materialized through a capsule collection, an audiovisual campaign, an editorial lookbook, conceptual packaging and an exhibition installation, building a coherent brand universe that connects communication, fashion and object.
NEUº is a project developed by Alejandro Domínguez, Mirian Galán and Sofía Maya Ramos, students of the Bachelor’s Degree in Graphic Design at IED Madrid.
Neuº has been selected for the Laus Awards InBook 2026.
