NEUº explores the construction of a contemporary brand through the dialogue between graphic design and fashion, proposing new ways of relating body, clothing and identity
NEUº
IED Madrid - Students: Alejandro Domínguez, Mirian Galán y Sofía Maya Ramos
Academic year
2025-2026
Neuº is a branding project that develops a complete identity —strategy, positioning and visual language— articulated around the concept "Ner ways of wearing clothes". The brand system is structured through a visible graphic grid and essential geometries —circle, triangle and square— that organize a flexible and adaptable visual language.
The identity is materialized through a capsule collection, an audiovisual campaign, an editorial lookbook, conceptual packaging and an exhibition installation, building a coherent brand universe that connects communication, fashion and object.
NEUº is a project developed by Alejandro Domínguez, Mirian Galán and Sofía Maya Ramos, students of the Bachelor’s Degree in Graphic Design at IED Madrid.
