Graphic Design
Strategic vision, traditional techniques and digital tools
Madrid
ESP
Master's Degree
Language
Spanish
Start date
October 2026
Frequency
Evening
Duration
9 Months
Credits
60
Price
Connect strategy, visual identity and new technologies to lead creative projects within the landscape of contemporary design.
The Master in Graphic Design trains professionals capable of leading visual projects with critical insight, aesthetic sensitivity and technical mastery.
Throughout the programme, you will learn to conceptualise and develop strong, coherent graphic systems, combining identity, narrative and creative direction across both physical and digital environments. From typographic exploration and brand creation to AI-generated imagery, the programme offers a cross-disciplinary learning experience where traditional tools, contemporary visual languages and emerging technologies converge.
The master addresses key fields such as editorial design, audiovisual media, interactive design and visual culture from a contemporary strategic viewpoint, understanding design as a form of critical thinking, communication and cultural transformation.
This programme is taught at IED Madrid Design District- Carabanchel.
Information to decide
Lead the graphic design of the future: combine creativity, technology and strategy to develop innovative projects and shape tomorrow’s visual landscape.
The programme is built around an active methodology based on project-based learning, visual experimentation and critical thinking. Classes combine theory and practice, encouraging the development of a strong and personal portfolio.
You will work across editorial, digital, audiovisual and speculative contexts, applying traditional techniques together with advanced tools such as AI-driven design or art direction for immersive experiences.
The course includes subjects in typography, branding, editorial design and visual narrative, with project laboratories focused on art direction applied to fashion, music and visual culture.
This master is aimed at professionals and recent graduates in design, visual communication, fine arts, industrial design or architecture who wish to deepen and specialise in advanced graphic design practice.
It is designed for those who, driven by a strong creative intention, want to expand their knowledge of traditional graphic design areas or evolve into strategic designers with a critical approach to social and cultural impact. It is also suitable for active professionals who want to update their skills in emerging trends and technologies, or rethink their role within a globalised and highly competitive context where strategic creativity is essential.
Previous experience with software such as Adobe Creative Suite is required.
Throughout the programme, you will learn to plan and execute design projects with a strategic focus, effectively integrating creativity and innovation into each project. You will gain practical training in digital graphic techniques, applying cutting-edge software and technologies that enhance your abilities in 2D and 3D environments.
This master explores phygital system design, combining the physical and digital worlds to create immersive experiences aligned with contemporary design trends.
Upon completion, you will be prepared for roles in:
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Strategic Design
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Phygital Design
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Creative Entrepreneurship
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Art Direction
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Senior Graphic Design
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Design Project Direction
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Strategic Design Consultancy
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Graphic Design Research
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Design Education and Training
Syllabus
Design Culture and Society
Visual Culture and History of Graphic Design
Strategic Design Methodologies, Innovation and Social Impact
Social, Economic and Technological Realities
Art Direction
Fundamentals of Art Direction
Art Direction and Artificial Intelligence
Visual Narrative and Storytelling
Photography and Cinematography Direction
Graphic Design Tools
Advanced Typography
Visual Identity and Branding
Editorial Design and Publishing
Audiovisual Language and Motion Graphics
Interactive Design and Digital Experiences
Projects
Project Lab I
Project Lab II
Project Lab III
Entrepreneurship and Project Management
Brand Strategy and Thinking
Entrepreneurship in the Creative Industries
TFM
Master’s Final Project
*The instructors, schedules, and location specified in this academic program may be modified due to organizational needs or availability. These changes will be made in order to ensure the quality and proper development of academic activities, and will be communicated to students in a timely manner.
Inside the labs
+9
IED Madrid Design District
+5
AVLAB
+3
PrintLAB
+4
MediaLAB
+9
FabLAB
Projects
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