Creativity. Dialogue. Change. These three key words describe Breaking the Mould, the new project born from the collaboration between GINORI 1735 and IED Firenze.
Breaking the Mould in order to reach farther, with a careful, contemporary and constructive analysis of today’s world. On January 10th influential players in the world of design, fashion and publishing will share their thoughts on the future of education, fashion and artificial intelligence, in a creative culinary symposium to be held in the inside Ginori 1735’s boutique in Florence.
The conversation will take place surrounded by the creativity of the students of the Istituto Europeo di Design in Florence who have designed four powerful and surprising settings for the occasion. Four tables for four days - one a day - from January 9th to 12th, for all the guests and clients of the GINORI 1735 boutique.
During Pitti Immagine Uomo, Breaking the Mould will describe the strong link between the world of education and luxury brands to all lovers of creativity in all its forms of expression.

The Lunch

In the intimate ambiance of Ginori 1735’s boutique in Florence, six distinguished figures from the creative industry dine on the future.
Embracing the power of words, thelunch becomes a confidential canvas where ideas flourish, setting the table for change and fostering a fresh perspective on forthcoming scenarios.

The Diners

The Conversation



The Generation Z is the first to have not experienced a clash with their parents and is the first true digital generation. They prefer entrepreneurship over traditional employment and influence the consumption habits of adults. On the flip side, they often express concerns about their psychological well-being. What will they produce culturally? What is the future of the past?

We stand in the line for a new iPhone but buy fashion from the couch. Has technology stolen the value of desirability from fashion?

We scroll through images on social media and decide within seconds whether we like them or not. Since we are physically in a place for a limited time, while our image is online 24/7, photo editing software has become the new cosmetic. How has photography and motion pictures changed? And how will they change in the future?


There is a lot of enthusiasm but also a lot of fear around Artificial Intelligence. Will it be a limit or a benefit to the development of talent?

Who will win the battle between virtuality and materiality? I mean, will the AI trend lead to a return to craftsmanship?

The digitalisation of everything means that we no longer own anything that defines our personality, starting from cultural products such as books, music, and films. So, what defines our identity? And what will gain value in an increasingly liquid world?


Does today’s school reflect contemporary society? If not, what is the ideal school?

Convergence - when one sector becomes part of another - shapes our spirit of the times and is a driver of innovation. How do we create a multidisciplinary school?

New generations are bombarded with information from video gurus, who often become substitutes for education. What is the difference between information and education? How can the education system integrate what is in any case a widespread habit?


The avant-garde has disappeared for decades, nowadays luxury is "quiet" as if it were hiding, and mass-merchandising had sustainability issues. Is fashion still a mirror of society? If so, how?

Fashion is increasingly just clothing. The significance ends up on the walls in the form of art, and we continue to wear only the signifier. Art and fashion have had numerous references in the past. Which ones will shape the future? How will this relationship evolve?

The fashion show is synonymous with change. The fashion museum is synonymous with conservation. Is there a middle way?


How design contribute to modern society? Is it an antidote to fragmentation? A method for developing critical awareness? And how to combine design and functionality?

The attire, the abode, and the urban landscape serve as the essential layers for a bare human, fulfilling not just survival but also the creation of meaning. Each era shapes our relationship with homes. How has the pandemic altered this dynamic?

Many people are fleeing from large cities, and some luxury brands are renovating monuments. There seems to be a need to rethink the way we experience the city, urban regeneration that goes beyond the quantity of available greenery. Don’t you think?


Globalization, despite its flaws, had accustomed us to a world without geographical and cultural boundaries. The wars in Ukraine and Israel seem to take us back to the times of the two blocs. What will change?

What are the jobs of tomorrow? And who are the Steve Jobs of tomorrow?

Many invoke the arrival of Renaissance after the plague. Has it perhaps already happened in Silicon Valley? Or are we living in a digital Middle Ages?

Breaking the Mould - Galleries