Marketing and Communication
Approaching market placement and communication across messaging and new media.
Studying with us, you will learn how to create a message for effective communication and how to get product/service placement right. You will also become familiar with strategies that can be used across all available channels. Brand management, brand reputation and digital PR, social media and big data are just some of the professional areas that you will be introduced into.
Close cooperation with partner companies combined with support from experienced specialists in the industry will allow you to be fully involved in every step of the process, including research and forecasting, events and digital marketing strategy.
Marketing and communication Professions
Working in the creative industry is about passion and curiosity for the world around us: possibilities are numerous.
IED students are now working as:
- Account Manager
- Social Media Manager
- Content Manager
- Digital Strategist
- PR/Digital PR
- Event Manager
- Brand Manager
- Advertising Manager
- Big Data Analyst
- Brand & Communication Specialist
- Brand Consultant
- Brand, PR and Content Marketing Manager
- Business Analyst
- Communication Manager
- Communication Specialist
- Content Creator
- Creative Marketing & Brand Strategist
- Data Analyst
- Digital Communication Specialist
- Digital Marketing and Social Media Manager
- E- commerce & Trade Marketing Manager
- Event Designer
- Event Manager
- Event Producer
- Event Project Manager
- Marketing & Communication Manager
- Marketing & Communication Specialist
- Product Marketing Manager
- Project Manager
- UX Writer / Copywriter
Andrea Marchesi, My Start BCN jury member
The IED Barcelona director contributed his expertise in design, business and innovation to help select Biovitae as the winning proposal in the competition devised by the Italian Chamber of Commerce in Barcelona as part of the “Premio Faro del Mediterráneo” [“Mediterranean Lighthouse Award”].
Introducing the IED Dream Team: ambassadors of creativity and community growth
We are excited to announce the launch of the IED Dream Team, a group of alumni who have become leading professionals in their field, passionate about creativity and community growth: dedicated to endorsing our community projects and creativity
Milano Fashion Week, fashion beyond the catwalk
Outfits are the main characters of course but they’re not the only one. There are so many elements, and for sure professions, that make the fashion shows of Milano Fashion Week always so special and catchy.
IED Barcelona inaugurates 2023-2024 academic year with undergraduate programme students
The starting signal for a new academic year was fired with the celebration of Welcome Event and Welcome Week.
IED Square Fest - Opening of the Academic Year 2023-2024
Learn about all the events of IED Square Fest and sign up for the ones you’re interested in.
IED Monograph: Alessandra Invernizzi
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
IED Barcelona celebrates the 2023 Undergraduate Graduation Ceremony
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
IED wins two bronze Awards at the 2023 Young Ones Student Awards
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
Towards energy self-consumption
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
Enrolment facilitations for Master Courses and Master of Arts
IED decided to reward those students who commit up front with a special Early Bird discount.
IED Design Week 2023
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
“Dissenyem comerç”: design that takes the plunge in the city
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
IED virtual meeting
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
The quality that enlightens
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
International Scholarship Competition - Master courses
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Brand communication, what does it mean and why is it so important?
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Fashion Marketing: to portray fashion keeping up with the times
Fashion Marketing and how important is to know how to communicate a product.
IED Barcelona students aim to revitalise Paseo de Gracia with “Dissenyem comerç”
Its objective is to promote local commerce in the city thanks to the transformative power of design.
20 years of a collective dream through design
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
ADCI Awards: IED reaffirms itself as best creative school
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari Undergraduate course in Communication Design kick off
IED Milano and IED Cagliari kick off the brand new course in Communication Design
Scholarship Competition Undergraduate Courses 2023-2024
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
Responsibility in Communication: the IED Advisory Board returns
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
Possibility of simultaneous registration to two higher education courses.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Coming soon IED in the sixth edition of Visual Merchandising Workshop Latin America, México 2022
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
IED SALUTES THE QUEEN
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
The Francesco Morelli Foundation establishes the Francesco Morelli Grant Award
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
New world, new strategies, new communications
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
Best Thesis Awards 2022-IED Barcelona
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
IED Milán premiado en los Premios Clio con una campaña para Linkedin
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
The role of the Brand Designer: Ilaria Legato
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED wins Young Ones Student Awards
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
Sex and disability: thanks to their #ihavethisability, the newly Communication graduates have also won the Clio Awards in New York
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
MUSA | EUROPEAN YOUNG MUSICIANS SOFT SKILLS ALLIANCE
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED triumf with a double win at the ADCI Awards 2020
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
IED honored at the Spot School Award 2019
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.