Design Strategy and Management

Where design and business strategy come together.

Starting with the analysis of human needs and business targets, all the way to working out your project design strategy. Based on a multi-disciplinary approach, this learning opportunity will bring you into contact with different areas of project design: brand identity, product and service design, as well as communication and sales strategies.

Explore the design tools required to run highly effective business processes in terms of planning, product and service design, and also communication.

Professions

Working in the creative industry is about passion and curiosity for the world around us: possibilities are numerous. 

IED students are now working as:

  • Design Strategist
  • Design Manager
  • Design Consultant
  • Open Innovation Manager
  • Business Development Manager
  • Innovation Strategy Designer
  • Business Design Strategist
  • User Experience Designer
  • Product Innovation Manager
  • Design Thinker

Find out more about them and their profession in the Communication Designer profession page.