NEW
Visual Thinking
Learn to communicate complex ideas through drawing, diagrams and visual narratives
Bilbao
ESP
Summer Course - Introductory Level
Language
Spanish
Start date
July 2027
Frequency
Part-time
Fruition
On campus
Duration
5 days
Credits
25 Hours
Price
1.300 €
Discover how to transform ideas into clear messages through visual tools that enhance creativity, communication and collaboration in any professional environment.
The Summer Course in Visual Thinking introduces you to a methodology that uses drawing, icons, visual maps and graphic metaphors to organise information, explain concepts and facilitate decision-making. It is not about learning how to draw well, but about learning how to think and communicate visually.
In a context where information is increasingly complex and abundant, the ability to synthesise, visualise and communicate ideas clearly has become a highly valued skill in fields such as design, education, innovation, communication and business.
Over the course of one week, you will discover the foundations of Visual Thinking and develop the skills needed to represent concepts using simple graphic resources. You will learn observation, synthesis, visual storytelling and graphic facilitation techniques that you can apply to creative projects, presentations, meetings and collaborative processes.
Through theoretical content and numerous practical exercises, you will overcome your fear of drawing, learn to develop your own visual language and experiment with tools such as sketchnoting, storyboarding, visual metaphors and concept maps.
Information to decide
A unique course in Bilbao to discover how drawing can become a powerful tool for communication, creativity and innovation, regardless of your previous experience.
The course is organised into different thematic blocks covering the entire visual thinking process: observing, drawing, synthesising, narrating and communicating ideas effectively.
The methodology is based on project-based learning, combining individual exercises, collaborative activities and practical applications that allow you to immediately incorporate what you learn into real-life situations.
The programme combines theoretical sessions with practical workshops led by Puño (David Peña Toribio), illustrator, author and internationally recognised figure in creativity and drawing, together with professionals specialised in visual thinking and graphic communication.
This course requires no previous knowledge of drawing or software, making it suitable for anyone interested in incorporating visual tools into the way they communicate, learn or develop ideas.
It may be of particular interest to:
- Design students, graduates and professionals who want to use drawing as a communication tool.
- People working in communication, marketing or advertising who are interested in conveying messages in a more visual and effective way.
- Innovation, consulting and project management professionals who need to visualise processes, strategies or ways of working.
- Educators, teachers and academic professionals who want to enrich their teaching resources through visual thinking.
- Human resources, facilitation and teamwork professionals looking for new tools to energise meetings and collaborative processes.
- Social workers and professionals working in organisations who need to represent processes or facilitate the understanding of complex information.
- Anyone interested in developing a new way of thinking, organising and communicating ideas through visual resources.
The Summer Course in Visual Thinking is a unique offering in Bilbao that introduces a methodology increasingly used by organisations, companies and multidisciplinary teams to facilitate communication, innovation and problem-solving.
Its highly practical approach allows you to apply what you learn from day one and develop a transferable skill that is valuable for both creative profiles and professionals from any discipline.
Taking this experience at IED Kunsthal Bilbao also means learning alongside an international reference in the field such as Puño, at a school recognised for its commitment to creativity, design and innovation, in a city that inspires new ways of seeing, thinking and creating.
Syllabus
Drawing
The drawn presentation
Exercises to overcome the fear of drawing
Accidents as a creative tool
Conceptual drawing
Exploring the creative process
Observing
How to look
The discovery
The drawing safari
The graphic journal
Life drawing
Thinking
An introduction to Visual Thinking
Drawing and communication
Visual metaphors
Synthesis and icons
Tools and formats for Visual Thinking
Creating a personal visual library
The practice of sketchnoting
Storytelling
An introduction to visual storytelling
Tools and formats for visual storytelling
The tools
The storytelling laboratory
The storyboard
Making
Inside the labs
+2
Multidisciplinary Workshop on Artistic Techniques
+3
Printmaking Workshop
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