Branding and Visual Communication
A solid, contemporary course with the specific methods, know-how, tools and techniques to develop your own creative universe.
Madrid
ESP
Master's Degree
Language
Spanish
Start date
October 2026
Frequency
Evening
Duration
9 Months
Credits
60
Course Coordination
Pablo Mariné - Koln Studio
Price
Become a professional brand designer, outline the concept, develop and launch a full scale brand design to create value and stand out from the crowd.
In this Master in Branding and Visual Communication you’ll discover exactly what goes into developing a brand design project, considering also viability, market demands and formal innovation criteria.
Combining theory and practice, you’ll study the history of art, design and communication, learn to identify, evaluate and channel your client’s needs, and evaluate project feasibility.
Workshops, conferences, master classes and career guidance during the course give you first-hand experience of the brand design sector.
This programme is taught at IED Madrid Design District - Carabanchel.
Information to decide
A course in which you’ll learn the artistic, technical and practical ins and outs of online and offline communication, creating and managing a brand's image.
This master’s degree gives you the critical understanding and strategic outlook you need to provide the best visual solutions, analysing and planning each specific project with meticulous attention to detail.
The course is an experiential learning incubator: a project-based learning experience based not only on specific course content, but also on a multidisciplinary approach.
With a global understand of the industry, you’ll consolidate your analytical skills, planning the next steps to take as you implement each phase of the project.
As you progress during the course you’ll acquire knowledge that transcends the traditional boundaries of brand design, in a work context where flexibility, sector-specific know-how and management skills are essential.
This course is for professionals working in fields such as editorial design, art direction, desktop publishing, web application design, creative directors, graphic designers, and anyone who wants to specialise in branding and visual communication.
If you want to take your professional experience in advertising, visual identity, web design, web development, digital design or printing and publishing to the next level, this is the course for you.
This Master’s programme offers comprehensive training in graphic design, strategy, research and project development, covering every stage of the brand creation process — from initial conceptualisation through to final communication.
Throughout the course, you will not only gain specialised knowledge and master essential digital tools, but also build a strong foundation in design and communication history. You will have the opportunity to carry out real projects and complete your studies with a final project that brings together everything you have learnt. One of the programme’s key strengths is its teaching staff, made up of active professionals who develop high-level projects in the fields of design, communication and branding. This direct connection with the professional environment ensures an up-to-date, dynamic education that is firmly aligned with the realities of the sector. Theoretical learning is combined with hands-on experience through workshops, lectures, talks and professional guidance sessions, providing you with a broad, current and multidisciplinary perspective on the industry. Studying at IED Madrid means joining a creative environment committed to innovation with social impact and sustainability — essential values for today’s professional practice in design and the visual arts.
Upon completion of the Master’s programme, you will be prepared to work in the following areas:
- Brand strategy Graphic design, specialising in visual identity and brand systems
- Brand consultancy
- Art direction
- Visual communication direction within marketing departments
- Brand management
- Creative content management for digital and multimedia environments
- Entrepreneurship in your own design, identity and brand communication projects
Join the Postgraduate Scholarship Competition
Don’t miss the chance to win a Scholarship for a Master of Arts or a Master’s Program starting in the 2026/2027 academic year.
Syllabus
Design Culture and Society
History of Graphic Design and Branding
Keys to Contemporary Culture and Design
Innovation and Social Impact
Social, Economic and Technological Realities
Branding and Brand Strategy
Branding and Brand Strategy
Visual Identity and Art Direction
Communication
Communication Strategies
Digital Tools
Identity Elements
Print Media
Digital Media
Typography
Projects
Project Laboratory I
Project Laboratory II
Project Laboratory III
Master's Final Project
Master's Final Project
Inside the labs
+9
IED Madrid Design District
+5
AVLAB
+3
PrintLAB
+4
MediaLAB
+9
FabLAB
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