60 IED (600 Horas)
Become a professional brand designer, outline the concept, develop and launch a full scale brand design to create value and stand out from the crowd.
In this Master’s Degree in Branding and Visual Communication you’ll discover exactly what goes into developing a brand design project, considering also viability, market demands and formal innovation criteria.
Combining theory and practice, you’ll study the history of art, design and communication, learn to identify, evaluate and channel your client’s needs, and evaluate project feasibility.
Workshops, conferences, master classes and career guidance during the course give you first-hand experience of the brand design sector.
A course in which you’ll learn the artistic, technical and practical ins and outs of online and offline communication, creating and managing a brand's image.
This master’s degree gives you the critical understanding and strategic outlook you need to provide the best visual solutions, analysing and planning each specific project with meticulous attention to detail.
The course is an experiential learning incubator: a project-based learning experience based not only on specific course content, but also on a multidisciplinary approach.
With a global understand of the industry, you’ll consolidate your analytical skills, planning the next steps to take as you implement each phase of the project.
As you progress during the course you’ll acquire knowledge that transcends the traditional boundaries of brand design, in a work context where flexibility, sector-specific know-how and management skills are essential.
This course is for professionals working in fields such as editorial design, art direction, desktop publishing, web application design, creative directors, graphic designers, and anyone who wants to specialise in branding and visual communication.
If you want to take your professional experience in advertising, visual identity, web design, web development, digital design or printing and publishing to the next level, this is the course for you.
This course gives you in-depth insight into four fundamental fields of branding: graphic design, strategy, research and project development. It leaves no stone unturned, and takes you through every stage of the brand design process, from the initial concept to creating effective visual communication.
You’ll acquire a solid foundation in the history of design and advertising with the knowledge you need to use the most effective digital tools. You’ll put this knowledge to good use during professional work experience and finish your course by presenting a final project to put everything you’ve learned into practice.
The course combines classes on theory with practical sessions in workshops, as well as conferences, master classes and career guidance to give you an extensive, multidisciplinary vision of this professional sector.
Studying at IED Madrid puts you in a creative environment in which an innovative outlook is inspired by social impact and sustainable living, all essential requisites for contemporary visual arts.
Introduction to visual design and culture
History of design and advertising
Digital tools I
BRANDING AND BRAND STRATEGY
Brand strategy and positioning
Print media and graphic production
BEYOND BRANDING AND IDENTITY
Management. From brief to production
Digital tools II
Marketing and Communication
Event Design and Management
Fashion Design and Styling, Marketing and Communication
Fashion Design, pathway in Fashion Styling and Communication
Graphic Design and Visual Communication, Marketing and Communication, Creative and Art Direction
Design and editing of art books
Graphic Design and Visual Communication, Marketing and Communication
Visual thinking: Creativity, Methodology and Presentation
Marketing and Communication
Communication, Marketing and Advertising Management
From 13 to 17 March, visitors to this event dedicated to educational guidance will be able to learn about the school’s range of design courses at stand D-453 in Fira de Barcelona’s Montjuïc premises.
IED Barcelona hosted this roundtable discussion organised by Barcelona Global, in which Andrea Marchesi, IED director, Isabel Roig, CEO of BCD, and Lucia Millet, co-founder of Cierto Estudio, discussed the global challenges for the city’s future from the perspective of creativity and design.
From 5 to 9 February, IED Barcelona held a new edition of its Multidisciplinary Workshop Week – We Play Design, featuring 23 workshops dedicated to experimenting with the concept of play in the field of design.
The students will study a total of 16 programmes respectively: 9 masters, 2 postgraduates and 5 specialisation courses.
IED decided to reward those students who commit up front with a special Early Bird.
As part of the Challenge Based Innovation (CBI) programme, students from IED Barcelona, Esade and the UPC, in collaboration with scientists from CERN, have developed various prototypes to provide innovative solutions for the future of humanity.
A project by the students of the Master's program in Arts Management at IED Roma and IED Firenze. An underground train in Rome where nature is the absolute protagonist. Talks and podcasts available to the public.
An immersive journey that transforms an entire metro train into an artistic manifesto.