Language

Spanish

Start date

July 2023

Frequency

Part-time

Fruition

On campus

Duration

15 days

Social networks have turned into the place where brands interact with their target customers and represent a great opportunity to participate in the client’s life.

The Digital Strategy and Social Media Summer Course lasts 4 weeks.

Course Objectives: • to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager. • to learn to develop a social media strategy for any brand or institution. • To learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations. • To delve into existing channels and to learn about regulations and professional deontology.

Information to decide

to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager.
to learn to develop a social media strategy for any brand or institution.
to learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations.
to delve into existing channels and to learn about regulations and professional deontology.

Students of last years of career, graduates in Marketing, Communication or Public Relations, professionals who want to be updated in the digital world, and users of Internet (social networks, blogs), who want to enter and to know the necessary tools to Develop digital communication strategies aligned and integrated with the global strategy of any brand or company.

At the end of the course the student will receive an accrediting certificate. It is necessary to present an updated CV.

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