Discover the secrets and potential of social media with the skills to successfully manage the online presence of a company or brand.
In this Digital and Social Media Strategy Summer Course you’ll learn to design and implement a competitive online strategy, creating value for your digital audience.
A course that leaves no stone unturned, from defining goals and targets, to creating a content plan and channels that truly connect with your target audience.
You’ll be learning from professionals working in the field, adopting a specific methodology, attending lectures by experts, doing case studies, hands-on activities and presenting your work to a panel.
Summer Courses 2023
In this course you’ll acquire the basic know-how you need to design a successful digital communication strategy, considering every possible facet of the field (analytical, practical and professional).
The Digital and Social Media Strategy Summer Course is a 3-week course that covers four essential areas: lectures by professionals working in the industry, case studies, practical activities and the final presentation of your work to a panel of experts.
Course applicants are selected based on curricular merits, so an up-to-date CV is required.
Students about to graduate in marketing, communication or PR courses will find this 3-week course is the ideal springboard to gain practical experience in the latest digital strategies.
Professionals working in an online environment, on social networks, and bloggers who want to update their knowledge and learn how to use the latest, most effective tools of the trade will find the course both interesting and useful.
This hands-on course adds another feather to your cap, the role of Digital Strategist.
This course gives you a comprehensive overview of a social media campaign, from defining goals and targets to monitoring and measuring results.
You’ll learn the tricks of the trade from professionals who’ve already made their mark, experts in the sector who’ll explain the latest trends and share their strategic vision, and evaluate your social media campaign project at the end of the course.
Studying a summer course at IED Madrid is a sure way to boost your creativity as you add another milestone to your skillset. The project-based approach gives you the design methodology you need to develop your own digital campaigns. And you’ll be studying on a design campus where it’s easy to make new contacts with students from all over the world.
Digital Strategy, Strategic Digital Marketing and Planning
Forecasting / Insights
Conceptualisation and Briefing
Customer relations and communication
Websites and Blogs
PR and Influencers
Social Listening & Social Analytics
Marketing with a Purpose
SEO and SEM
Digital Advertising and Strategy
Using graphics and the visual universe
Creativity and solutions for creative block
A campaign in an offline environment
Marketing and Communication
Communication, Marketing and Advertising Management
Marketing and Communication
Event Design and Management
Fashion Design and Styling, Marketing and Communication
Fashion Design, pathway in Fashion Styling and Communication
Marketing and Communication
Branding and Visual Communication
Graphic Design and Visual Communication, Marketing and Communication, Creative and Art Direction
Design and editing of art books
The IED Barcelona director contributed his expertise in design, business and innovation to help select Biovitae as the winning proposal in the competition devised by the Italian Chamber of Commerce in Barcelona as part of the “Premio Faro del Mediterráneo” [“Mediterranean Lighthouse Award”].
We are excited to announce the launch of the IED Dream Team, a group of alumni who have become leading professionals in their field, passionate about creativity and community growth: dedicated to endorsing our community projects and creativity
Outfits are the main characters of course but they’re not the only one. There are so many elements, and for sure professions, that make the fashion shows of Milano Fashion Week always so special and catchy.
The starting signal for a new academic year was fired with the celebration of Welcome Event and Welcome Week.
Learn about all the events of IED Square Fest and sign up for the ones you’re interested in.
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Fashion Marketing and how important is to know how to communicate a product.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.