Digital Strategy and Social Media
Acquire the grounding you need to design social media and digital communication strategies in line with your company’s business goals and connect with your audience
Madrid
ESP
Summer Course - Introductory Level
Language
Spanish
Start date
July 2026
Frequency
Part-time
Fruition
On campus
Duration
3 Weeks
Credits
90 Hours
Price
Discover the secrets and potential of social media with the skills to successfully manage the online presence of a company or brand.
In this Digital and Social Media Strategy Summer Course you’ll learn to design and implement a competitive online strategy, creating value for your digital audience.
A course that leaves no stone unturned, from defining goals and targets, to creating a content plan and channels that truly connect with your target audience.
You’ll be learning from professionals working in the field, adopting a specific methodology, attending lectures by experts, doing case studies, hands-on activities and presenting your work to a panel.
This programme is taught at IED Madrid Design District - Oporto.
Summer Courses 2023
Information to decide
In this course you’ll acquire the basic know-how you need to design a successful digital communication strategy, considering every possible facet of the field (analytical, practical and professional).
The Digital and Social Media Strategy Summer Course is a 3-week course that covers four essential areas: lectures by professionals working in the industry, case studies, practical activities and the final presentation of your work to a panel of experts.
Course applicants are selected based on curricular merits, so an up-to-date CV is required.
Students about to graduate in marketing, communication or PR courses will find this 3-week course is the ideal springboard to gain practical experience in the latest digital strategies.
Professionals working in an online environment, on social networks, and bloggers who want to update their knowledge and learn how to use the latest, most effective tools of the trade will find the course both interesting and useful.
This hands-on course adds another feather to your cap, the role of Digital Strategist.
This course gives you a comprehensive overview of a social media campaign, from defining goals and targets to monitoring and measuring results.
You’ll learn the tricks of the trade from professionals who’ve already made their mark, experts in the sector who’ll explain the latest trends and share their strategic vision, and evaluate your social media campaign project at the end of the course.
Studying a summer course at IED Madrid is a sure way to boost your creativity as you add another milestone to your skillset. The project-based approach gives you the design methodology you need to develop your own digital campaigns. And you’ll be studying on a design campus where it’s easy to make new contacts with students from all over the world.
Syllabus
Digital Strategy, Strategic Digital Marketing and Planning
Forecasting / Insights
Conceptualisation and Briefing
Customer relations and communication
Websites and Blogs
Social Networks
PR and Influencers
Social Listening & Social Analytics
Marketing with a Purpose
SEO and SEM
Google Analytics
Digital Advertising and Strategy
Using graphics and the visual universe
Creativity and solutions for creative block
A campaign in an offline environment
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